Digital Marketing Manager

Manila City, Metro Manila
Permanent
Full-time

22 days ago

Position SummaryAs a Digital Marketing Manager, the primary role is to ensure that campaigns run according to marketing objective, given budget, and timeline using the most engaging digital channels, formats and communications in the most effective and efficient way. The role includes developing, executing and optimizing multi-channel strategy across CRM and Digital Media in order to drive business results for Samsung.Role and ResponsibilitiesRoles and responsibilities include, but is not limited to:Strategy Development: Craft briefs with clear marketing objectives, key performance indicators (KPIs) and key performance drivers (KPDs) across paid/ owned/ earned advertising channels to deliver business results, closely working with internal marketing stakeholders and agency partnersAdvertising Budget Setting: Lead in the setting of budget for each ATL and digital media channel on the analysis of the minimum/maximum marketing investment budget for category and product investmentCampaign Execution: Lead in the execution of integrated media and CRM campaigns by selecting appropriate channels and creatives for target consumerPerformance Management: Lead to set, manage and optimize integrated media and CRM activities towards achieving marketing objectivesProject Management: Set weekly progress with media agency, CRM agency and internal marketing stakeholdersPeople Management: Partner, brief and manage key agencies to ensure productivity and efficiencies to deliver quality outputsSkills and QualificationsTo be successful in the role, you must have:A Bachelor's degree is requiredProven working experience in ATL, digital media and/or CRM with min. 5 years of experience in tech/ electronics/ CPG Marketer or Advertising from a media agency is requiredGood knowledge and experience with measurement tools, web analytic tools, and 3rd party ad platforms (Google Ads, Facebook Business Manager, DV360, etc.)Excellent communication skills and fluent in EnglishStrong analytical skills and data-driven thinkingStrong organizational, stakeholder management, and problem-solving skillsHigh degree of attention to detail and well-organizedSelf-motivated, independent, able to work with minimum supervisionIf you are interested in helping us bring our technology to life, this might just be for you! Click on apply now!Samsung Electronics Philippines Corporation (SEPCO), respects your concerns about privacy. This Privacy Policy applies to our Careers webpages and to job applicants who apply for positions with Samsung in strict compliance with Data Privacy Act of 2012 and its implementing rules and regulations.Kindly review our Data Privacy Policy by clicking on this link:#LI-SEPCO#LI-MIDSENIOR

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