Deliver the secondary sales objectives of his assigned territory Communicate the features, advantages, and benefits(FAB) of products to farmers/end-users and other stakeholders IImplement sales and marketing program to ensure product grounding and market share Creation of a market for all products with emphasis on key Biostadt products Organizes and establishes appropriate field activities to promote Biostadt products through: commercial demo plot average of 10 demos per month Farmer's field day link to commercial demo plot Farmers meeting an average of 8 per month