Digital Marketing Executive

• Makati Shangri-La, Manila
• Shangri-La the Fort, Manila
• Edsa Shangri-La, Manila
• Shangri-La Boracay
• Shangri-La's Mactan, Cebu

• Support and lead in in campaign setup and execution across owned and paid channels (email, search, display, website updates and social media e.g. Meta, Google, LinkedIn, TikTok).
• Support digital asset management, ensuring content is uploaded, tagged, and published accurately and on time.

• Generate and update regular concise performance reports, highlighting results, identifying opportunities and areas for optimization.

• Coordinate with hotel teams and external vendors to ensure smooth campaign rollouts.
• Monitor live campaigns for accuracy and flag issues proactively.

• Support the development, adaptation, and publishing of properties and/or cluster digital content across social media, web, and email.
• Adapt and localise global/regional creative assets to fit property and cluster needs.
• Collaborate with managers to brainstorm and execute fresh content ideas that can aid with paid media optimisation.
• Monitor creative performance and gather insights for future improvements.

• 2 to 3 years of experience in digital marketing, campaign management, or related roles (internship experience considered).
• Possesses foundational understanding of key digital marketing concepts and platforms. Familiarity with social media platforms, email marketing tools, and CMS systems preferred.
• Strong copywriting skills with a knack for engaging storytelling.
• Basic design/editing skills (Canva, Photoshop, or similar) preferred. Familiarity with short-form video (Reels, TikTok) a plus.
• Enthusiasm for hospitality, travel, and lifestyle content.
• Strong organisational and multitasking skills.
• Analytical mindset with basic knowledge of campaign performance metrics, possess ability to interpret data into meaningful observations and/or trends.
• Eagerness to learn and contribute to a collaborative, fast-paced environment

Shangri-La Hotels & Resorts