Sales Manager (Bulk)

• Develop, implement, and monitor sales plans to meet or exceed bulk segment targets.
• Identify market opportunities and expand the company's footprint in bulk supply channels.

• Lead, mentor, and motivate Sales Executives to achieve KPIs.
• Set clear sales goals, monitor progress, and provide regular performance feedback.

• Maintain and strengthen relationships with key accounts and institutional customers.
• Negotiate pricing, contracts, and service agreements aligned with company policies.

• Collaborate with Purchasing and Operations to align supply with forecasted demand.
• Monitor inventory levels to prevent stockouts or overstock situations.

• Develop competitive pricing strategies based on market trends, costs, and profitability targets.
• Negotiate terms with clients to maximize both competitiveness and margins.

• Analyze sales data to identify trends, gaps, and growth opportunities.
• Prepare and present regular reports on sales performance, forecasts, and market insights to the Sales Director.

• Work with Finance to manage payment collections and enforce credit limits.
• Coordinate with Marketing on promotions and campaigns tailored to the bulk segment.

• Minimum of 6 years' experience in B2B or bulk food sales, with at least 3 years in a leadership role.
• Proven track record in managing wholesalers, distributors, or institutional accounts.
• Strong negotiation skills with experience in high-value deal management.
• Solid understanding of margins, pricing strategies, and logistics constraints.
• In-depth knowledge of food distribution and supply chain operations.
• Established network in foodservice, hospitality, or industrial food sectors is an advantage.
• Tech-savvy, with practical experience in CRM, inventory management systems, and digital communication tools.
• Data-driven, able to track sales trends, forecast demand, and generate actionable reports.

Monroe Consulting