SEO Backend Specialist

Philippines
Permanent
Full-time

21 hours ago

Job Description:Job Title: SEO Backend SpecialistLocation: RemoteWork Shift: 9 AM - 6 PM ETWorking Hours: 40 hours per week/Full-timeJob Description:We're looking for a highly detail-oriented SEO Backend Specialist to support our growing eCommerce business. This role is ideal for someone who thrives behind the scenes, is fluent in technical SEO and Shopify, and understands how to optimize Shopify stores for organic growth that drives conversions and revenue-not just traffic.You won't be running ads - your focus will be on on-page SEO, technical changes, bulk optimization, and content improvements. You'll also work closely with our internal team, so excellent communication and fluent English are a must.Key Responsibilities:

On-Page SEO & Keyword Research

Conduct keyword research for product, collection, and blog pages, focusing on conversion-driven and revenue-generating keywords
Strategically implement keywords across on-page elements (H1, title tags, meta descriptions, etc.) in Shopify
Technical SEO

Manage and implement redirects within Shopify or using Shopify-compatible apps
Pull and analyze SEO audits from tools like Google Search Console and SEMRush
Collaborate on resolving technical issues impacting performance
Bulk Page Optimization

Use (or learn to use) Matrixify to make mass changes to SEO-related fields across product, collection, and blog pages
Maintain accuracy and structure when editing content in bulk
Blog SEO Support

Audit existing blog content for SEO opportunities
Optimize keyword placement within content
Copy and paste blog content into Shopify backend, ensuring proper formatting and metadata
AI Tool Utilization

Familiarity with ChatGPT, Claude, or similar tools
Ability to craft and refine prompts to generate or enhance SEO content

Requirements:Qualifications:

2+ years of SEO experience with eCommerce websites, with a strong focus on conversion-oriented strategies
Strong experience working with Shopify, including backend page editing
Skilled in keyword research and implementation for product and collection pages, prioritizing keywords that drive sales
Familiarity with technical SEO tasks, including redirects and site audits
Comfortable using tools like Google Search Console and SEMRush
Excellent attention to detail and highly organized workflow
Experience working with US-based businesses or teams
Ability to work independently and communicate progress proactively

Nice to Haves:

Experience using Matrixify or similar tools for bulk editing in Shopify
Familiarity with blog SEO: keyword audits, formatting, and basic copy management
Understanding of on-page SEO elements (H1s, meta titles/descriptions, internal linking, etc.)
Experience with AI tools like ChatGPT, Claude, Jasper, etc., for SEO content generation and automation
Knowledge of Shopify SEO apps like Plug In SEO, SEO Manager, or equivalent
Basic HTML/CSS knowledge (for formatting blog posts or troubleshooting tags)
Experience in cross-functional collaboration with content or dev teams
Comfortable in fast-paced, detail-driven environments with tight turnaround times

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