Visual Designer I

• Understands how UI design impacts the overalll user experience.
• Is familiar with and can use customer frameworks (e.g. Jobs To Be Done, personas, journey maps).
• Keeps up to date on news/incidents and understands what is happening in the market and with competitors.

• Asks the right questions to explore the problem.
• Iterates and tests solution to check it solves the problem.
• Considers the problem from a number of angles.
• Independently identifies different creative solutions.
• Collects feedback from users, other designers and stakeholders.

• Follows a User-Centred visual design process.
• Creates original visual design assets.
• Works with UX Researcher to understand the user needs.
• Works with UX Designer to define structure and layout of the product.
• Works with existing design patterns and style guides, occasionally introducing new patterns.

• Iterates work based on testing and data analysis.
• Regularly tests design work with users in partnership with UX Research team.
• Explores data from analytics packages, customer insight or other sources to understand context of design work.
• Proactively uses data to establish key metrics for projects.

• Has a good knowledge of the tech stack of the organisation.
• Uses relevant tools for communicating designs to developers (InVision, Zeplin).
• Uses design software (Adobe, Sketch) to intermediate level.
• Proatively identifies needs for training in technical skills.
• Understands the nuances of designing for different platforms.
• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives

• Is curious and keen to learn and develop new ideas, skills and knowledge
• Acts on feedback to improve him/herself
• Looks for developmental opportunities in day-to-day work
• Invests time and energy in self-development (professional qualifications , relevant reading, networking meetings, etc.)

• Is able to ask effective questions and collect facts from multiple sources in order to solve problems
• Is able to effectively identify and analyze problems and propose solutions
• Effectively manages day-to-day issues and problems without intervention

• “Brainstorms“ with others to look for different approaches to current process and tasks
• Looks for opportunities to develop new ideas or thinking within own role
• Experiments with new ideas as part of role

• Demonstrates effective conversational skills, including active listening and questioning
• Shares information relevant to own role
• Participates in team presentations

• Develops co-operative working relationships within the team
• Considers how own style affects others and tailors interactions accordingly
• Looks for ways to develop mutually beneficial relationships across teams

• Is approachable and friendly
• Asks for opinions of others
• Participates in formal and informal gatherings to meet new people and develop new relationships

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