Hubspot Manager & Email Marketing Specialist
Promet Source
- Cebu City, Cebu
- Permanent
- Full-time
- CRM Management:
- Oversee the administration and optimization of the CRM system (HubSpot, Salesforce), ensuring data accuracy and consistency across the organization.
- Collaborate with sales, account management, and project teams to ensure the CRM supports their workflows and reporting needs.
- Segment and manage customer and prospect databases to enable targeted, personalized campaigns.
- Develop and maintain customer journeys, workflows, and automation within the CRM to streamline processes and improve client engagement.
- Regularly audit and clean the CRM database to maintain data hygiene and compliance with privacy regulations (GDPR, CAN-SPAM).
- Email Marketing:
- Design, implement, and optimize B2B email marketing campaigns, including newsletters, lead nurturing sequences, drip campaigns, and re-engagement strategies.
- A/B test subject lines, content, and calls-to-action to continuously improve email performance (open rates, click-through rates, conversions).
- Create and curate content for email campaigns that align with business objectives and client needs, working closely with content and design teams.
- Analyze campaign performance using email marketing metrics and CRM reports, providing actionable insights and recommendations to improve future campaigns.
- Ensure all email communications comply with legal requirements and industry best practices.
- Cross-Department Collaboration:
- Work closely with the sales and account management teams to support lead generation and qualification efforts.
- Liaise with the marketing team to align CRM and email marketing efforts with broader marketing campaigns and business goals.
- Channel Assistance:
- Work closely with the Director of marketing to:
- Coordinate, and submit client projects for annual awards;
- Meeting deadlines for speaking engagements, field, virtual events; and
- Coordination of bi-annual NPS email campaign.
- Reporting and Analytics:
- Monitor key CRM and email marketing metrics and generate regular reports on the performance of campaigns, workflows, and overall customer engagement.
- Provide insights and recommendations for improving customer journeys, lead nurturing processes, and sales conversion rates with monthly campaign retrospectives.
- Stay updated on email marketing trends, CRM developments, and B2B marketing best practices to ensure the company remains competitive and innovative.
- Experience:
- Minimum of 3-5 years of experience in CRM management and email marketing, preferably within a B2B service agency.
- Strong understanding of B2B marketing strategies, sales cycles, and client engagement tactics.
- Hands-on experience with CRM platforms (HubSpot and Salesforce preferred).
- Skills:
- Proven ability to manage CRM systems and optimize workflows and sequences for sales and marketing efficiency.
- Expertise in email marketing, including segmentation, personalization, automation, and A/B testing.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Excellent communication skills, with the ability to work cross-functionally and present insights clearly to stakeholders.
- Familiarity with compliance standards (GDPR, CAN-SPAM) and email marketing best practices.
- Preferred:
- Experience with marketing automation and CRM integration.
- Experience working in a fast-paced, client-centric environment, with the ability to juggle multiple projects and deadlines.
- Good work/life balance
- Competitive base salary, benefits, and bonus structure
- Generous time off policy
- Team Impact Prize recognition program