Senior Marketing Executive

• Ensure that all spends are high impact, cost effective and supports marketing strategies.

• Collaborate with Brand Manager in building strong, creative, and disruptive marketing 360 plans.
• Implement the marketing calendar and PR initiatives following the campaign brief drafted with and approved by the Brand Manager
• Ensure on-time creation of creative JO and other project implementation that need to be cascaded to the support teams -- VM, Digital, and E-commerce
• Collaborate with Brand Manager on creation PR brief and seeding and executing plans on a timely manner
• Coordinates with external partners (Agencies, Media, KOLs, Make-up Artists, etc.) on contracts for PR/Marketing/joint promotion partnerships
• Monthly PR monitoring and computation of value and return on investment

• Leads the execution of online campaigns as well as the preparation of post-mortem reports of key campaigns
• Collaborates with media agencies for the execution of media plan across digital platforms
• Ensures that partner agencies are aligned and are executing within brand guidelines
• Collaborates with internal and external teams in the development of digital assets for all applicable media platforms
• Responsible for the cascade of brand direction, guidance, and evaluation of achievement of digital goals
• Synchronization of digital calendar and ensuring the implementation of initiatives on time and in full

• Collaborates with E-commerce enablers in the development and maintenance of brand stores.
• Works with agency partners to optimize media spend and ensure all agreed performance KPIs are achieved in partnership with Brand Manager.
• Collaborates with e commerce platform (i.e. Lazada, Shopee) to ensure optimal visibility in and maximum productivity of official brand stores
• Works with agency partners to optimize media spend and ensure all agreed performance KPIs are achieved
• Collaborate with the Ecommerce Team to ensure that the ecommerce business target achievements.
• Maximization of calendar by creating high impact and cost-effective ways to participate in site-wide activities and explore thematic partnership opportunities to boost visibility
• Ensure optimized Share of Shelf across all e-tailers

• Explore co-branding with potential co-partners i.e. fashion brands, aimed at reaching new customers

• Ensure on-time creation of pricing enrolment with DP
• Creation of monthly reports to Brand Holder
• Monitoring of competitor launches

• Tertiary qualifications, preferably Business or Marketing-related
• At least 3 years work experience preferably in PR, Marketing & Product Management. Experience in premium or luxury brands is an advantage.
• Experience with managing a team will be valued.
• A proactive hands-on disposition with the ability to multitask.
• Excellent written, communication and interpersonal skills
• Strong numerical and PC skills/proficient in MS-Office (Word, Excel and Powerpoint)
• Strong attention to detail, is creative, and a risk-taker.
• Organized with good time management skills.
• Equipped with outstanding analytical skills and should be able to respond to data from consumer research and results.

Shiseido