Digital Marketing Specialist

Manila City, Metro Manila
Permanent
Full-time

3 days ago
Apply easily

Position: DIGITAL MARKETING SPECIALISTSalary range: up to ₱85,000+ Php (The final amount will be at the the client discretion basing on the candidate’s skills and experience.)Working Hours: Following New Zealand business hoursWork set-up: 100% Remote work under Independent Contractor AgreementHolidays: New ZealandRecruitment process: candidate to provide portfolio/sample works, video introduction and 1 client interviewAbout the CompanyA well-established wellness and lifestyle brand specialising in premium, locally made skincare, health supplements, honey products, and natural wellness solutions. The company is built on quality, innovation, and sustainable practices, serving both domestic and international markets through a fast-growing eCommerce channel.As the business continues to scale globally, it is strengthening its digital marketing capability to drive online revenue growth, improve customer engagement, and enhance retention across key digital touchpoints.The OpportunityThis is a hands-on Digital Marketing Specialist role with ownership across core performance and retention marketing channels. The position is highly execution-focused and best suited to a marketer who can independently manage end-to-end campaign delivery—from strategy and creative development through to execution and optimisation.The successful candidate will work closely with the business owner and contribute across multiple eCommerce brands under the same portfolio, supporting broader digital marketing initiatives and growth objectives.The role will play a key part in driving customer acquisition, increasing repeat purchases, and improving overall eCommerce performance through data-driven marketing initiatives.Key Responsibilities1. Email Marketing (Primary Focus)

Plan, build, and execute email campaigns using Omnisend
Develop automated workflows including welcome, abandoned cart, post-purchase, retention, and re-engagement sequences
Design email layouts, creatives, and supporting copy aligned with brand direction
Segment audiences and optimise campaigns based on performance insights
Drive customer retention, repeat purchases, and lifetime value growth

2. Paid Media Management

Manage and optimise campaigns across Google Ads and Meta (Facebook & Instagram)
Develop full-funnel campaign strategies covering prospecting, retargeting, and conversion
Monitor and improve key performance metrics such as ROAS, CPA, CTR, and conversion rates
Manage and allocate advertising budgets effectively across channels

3. SEO (Search Engine Optimisation)

Improve organic visibility for key product categories and landing pages
Conduct keyword research and optimise Shopify product pages, collections, and content
Implement on-page SEO best practices across the eCommerce site

4. Organic Social Media Support

Assist in creating and scheduling social media content as required
Align organic posts with paid campaigns and product launches
Maintain consistent messaging across all digital channels

5. Shopify Website Management (Basic)

Update and maintain Shopify store content including products, collections, and landing pages
Support the creation of campaign-specific landing pages
Assist with website updates for promotions and product launches

6. Creative & Campaign Development

Develop marketing assets using Canva, Adobe, or AI-based tools
Produce cohesive campaign creatives across email, ads, and website
Ensure consistency in brand messaging and visual identity across multiple brands

7. Marketing Planning

Support the development and execution of an annual marketing calendar across multiple brands
Align campaigns with product launches, promotions, and seasonal opportunities
Coordinate multi-channel campaigns for integrated execution

RequirementsMust-Have

Proven experience in digital marketing within an eCommerce environment (Shopify preferred)
Hands-on experience with:

Email marketing platforms (Omnisend preferred)
Google Ads
Meta Ads Manager
Ability to manage and prioritise campaigns across multiple brands
Ability to execute campaigns end-to-end (strategy, build, launch, optimisation)
Experience creating digital marketing assets using Canva, Adobe, or AI tools
Strong understanding of SEO fundamentals and Shopify best practices
Strong organisational skills with the ability to handle multiple projects simultaneously
Analytical mindset with ability to interpret and act on performance data

Nice to Have

Experience in wellness, skincare, supplements, or FMCG industries
Exposure to international eCommerce markets
Experience in conversion rate optimisation (CRO)
Experience in campaign planning and marketing calendar development across multiple brands

D2B