Position: Social Media Marketing SpecialistNumber of hours: 20 hours/weekSchedule: 9AM to 12NN, UK TimeTasks required:Utilize social media to find and attract relevant audiences, and customers, as defined above and in the marketing strategyUnderstand how the algorithm on each platform worksLeverage content marketing strategies for social mediaCreate social media marketing plans and programs for each product and coordinate promotional support to increase market shareCreate and manage customized customer-relations programs and maintain online relationships with customersGather, analyze and interpret marketing data, and provide short- and long-term market projections and reportsGather marketing data and maintain the research databaseRespond to inquiries and requests from clients as we deliver campaigns, and provide marketing information as neededOffer the social media team guidance and discipline: plan, monitor, and evaluate job outcomes, to maintain the job results of the social media marketing teamDevelop the social media marketing team by providing educational and experiential growth opportunitiesOther ad hoc tasks that would be assignedRequirements:3+ years of experience in managing social media, business, marketing, media, public relations, or a related subjectGoogle Analytics certificationExpert in LinkedIn, Twitter/ X and Instagram as well as YouTube and Medium strategies tooUnderstanding of other key B2B social media platforms such as YouTube and MediumStrong computer abilities utilizing G-suite, Microsoft Office, Slack and Veed.io, etc.Has working knowledge of Active Campaign to manage newsletter and client engagement.Proficient using multi-social posting platforms such as Hootsuite, HubSpot, Lately.aiProficient using Canva as a content design platformProficient using visual design tools such as Leonardo and Dall-EProficient using ChatGPT4. OpenAI mostly and how to optimize social media contentStrong understanding of marketing strategy and the ability to seamlessly apply these ideas across various forms of outreachGeneral knowledge of search engine optimization and internet ranking for web contentRelevant experience identifying a target audience and how to tailor unique marketing campaigns to capture their attentionAbility to oversee and manage a varied workforce while simultaneously working on multiple company objectivesHighly organized and detail-oriented; able to efficiently prioritize multiple tasksAbility to maintain a professional demeanor even under stressful situations