Customer Experience Management Analyst

Pasig City, Metro Manila
Permanent
Full-time

9 days ago

Kev Responsibilities:End-to-End Execution: Lead the full lifecycle of marketing programs, including activations, events, roadshows, and tradeshows. This includes vendor selection, inter-team coordination, on-site execution, and post-event reporting.Lead Generation: Design high-impact physical campaigns that capture new leads and facilitate initial engagement through immersive brand experiences.Customer Advocacy & Retention: Develop and manage event-based programs and activities included in the marketing plan to foster long-term brand loyalty and turn customers into advocates.Partnership & Ecosystem Management: Act as the designated Single Point of Contact (SPOC) for various associations, ecozones, and event organizers.Sponsorship Optimization: Constantly check and update entitlements for event packages to ensure the company is maximizing its presence and ROI at every venue.Cross-Functional Leadership: Facilitate communication among stakeholders to ensure all field activities are synchronized with broader company growth goals.Performance Analysis: Determine the effectiveness of each activation or event through data-driven analysis of lead conversion and retention impact.Strategic Research: Capable of doing research to understand market updates and identify high-potential physical channels to improve campaign effectiveness.Manage and lead multiple programs and activities.Qualification Requirements

Bachelor's degree in marketing or any related course.
At least 2-4 years of work experience in marketing
Has project management experience

Candidate must help the team develop and execute various customer engagement projects programs both for lead greneration and customer retention. He/she will develop and implement high-impact programs, campaigns, and events that convert prospects into leads and transform existing customers into vocal brand advocates through exceptional customer experience.Entry Level / Junior, Apprentice Sales and Marketing Utilities 1 opening Bachelor's degree graduateOUR BUSINESSFirst Gen Corporation (First Gen) is a leading independent power producer in the Philippines that primarily utilizes clean and indigenous fuels such as natural gas, geothermal energy from steam, hydro-electric, wind, and solar power. The company has 3,489 MW of installed capacity in its portfolio, powering 21.4% of the country’s gross generation.First Gen is a natural gas pioneer and owns four out of the five natural gas-fired power plants in the country. These are the 1500-MW Sta. Rita and San Lorenzo plants, the 97-MW Avion and the 414-MW San Gabriel power plant. Avion will be the first power plant in the Philippines to run on aero-derivative gas turbines while the San Gabriel plant is expected to be the most efficient natural gas-fired plant in Southeast Asia. First Gen also has the largest portfolio of power plants that use clean, renewable and indigenous fuels. The plants are present in all three grids of the Philippines, and can serve the baseload, mid-merit and peaking market segments.“Going forward, we continue to keep our eye on remaining relevant, effective, pioneering, and smart about the choices we make in moving towards a decarbonized world… First Gen continues to care about the world we live in, and we will continue to dare to make positive contributions.” – President and Chief Operating Officer, Francis Giles B. Puno

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