ROLE OVERVIEW: The Marketing Specialist will support the execution of key marketing initiatives across events, partnerships, social media, and community engagement. Working closely with cross-functional teams and external partners, this role will be responsible for bringing marketing activations to life - whether through on-ground events, co-marketing campaigns, digital touchpoints, or grassroots community efforts. The ideal candidate is detail-oriented, creative, and passionate about building engaging brand experiences that drive awareness, participation, and loyalty. KEY RESPONSIBILITIES: Events & Activations Identify and recommend relevant on-ground and virtual event opportunities, including pop-ups, expos, conferences, and community-led initiatives. Lead execution of event logistics from venue booking and vendor coordination to on-site operations and post-event reporting. Coordinate with internal teams to secure materials, manpower, and messaging for event presence. Drive attendance and engagement before, during, and after events through targeted outreach and marketing support. Social Media Management Manage day-to-day posting, engagement, and content scheduling across social media platforms. Collaborate with designers, content creators, and stakeholders to develop timely and relevant content. Monitor trends, community reactions, and competitor activity to inform content strategy. Respond to comments, messages, and mentions to nurture audience engagement. Track performance metrics (reach, engagement, growth) and recommend optimizations. Community Operations Help organize and activate community engagement initiatives such as roundtable discussions, loyalty programs, and ambassador campaigns. Manage brand presence in community channels like Facebook Groups, WhatsApp, and email lists. Execute regular community calendars, user feedback loops, and surveys to strengthen brand love and customer insights. Work with cross-functional teams to surface community voices and bring ideas to life. Qualifications: Experience: 3-5 years of experience in marketing, events, social media, or community roles, ideally in a fast-paced, startup, tech, or lifestyle brand environment. Skills: Strong project coordination and execution skills Excellent communication and interpersonal abilities Social media savvy across platforms like Facebook, Instagram, LinkedIn, and TikTok Basic design skills in Canva or similar tools, with the ability to create simple and on-brand graphics for social media Ability to create beautiful, clear, and compelling presentations using tools like Google Slides or PowerPoint Basic storytelling skills, with the ability to shape content and visuals into cohesive, audience-relevant narratives Proficiency in tools like Google Suite, Meta Business Suite, or project management platforms Mindset: Proactive, resourceful, and highly organized Curious and collaborative, with a can-do attitude Excited to work on meaningful projects across Pet Tech, APIs, and the startup ecosystem Show more Show less