1. Responsible for new user conversion strategies and paths such as new user download, registration, activation, interaction and result of the new user conversion rate.2. Responsible for the design and implementation of various user acquisition strategies and methods such as new customer coupons, rights and interests, SMS/push reach, and fission spread, and constantly optimize and innovate to explore more effective strategies, and be responsible for the results.3. Build a system of new user acquisition conversion strategy and tool, conduct refined stratification of channel users based on data analysis to improve the refine operation and conversion effects of the strategy.