Senior Marketing Manager

• Market Research: Develops the annual research plan for the market/ region given the business needs, accomplishes the final validation of the research briefs and quality checks the recommended action plans put forward by the country marketing team.
• Market Adaptation of Global BPRE, Menu Idea and Menu Architecture: Integrates all recommendations and consolidates the country adaptation plan for the BPRE, Menu Idea and Menu Architecture. Directly engages with stakeholders to secure buy-in
• Market Adaptation of Brand Communication Idea: Integrates all recommendations for the market adaptation of the brand communication plan. Directly engages with stakeholders to secure buy-in
• Market Adaptation of Brand Communication Idea: Integrates all recommendations for the market adaptation of the brand's big restaurant idea and restaurant visual assets. Directly engages with stakeholders to secure buy-in.
• Annual Brand Marketing Plan: Develops a clear and comprehensive annual brand marketing plan based on a rigorous analysis of data. Directly engages all key stakeholders for the necessary buy-in of the plans.
• New Market Entry Marketing Mix Development: Puts together a clear new market entry marketing mix based on a rigorous analysis of data. Directly engages all key stakeholders for the necessary buy-in of the plans.

• Brand / Business Performance Monitoring: Integrates all key issues and opportunities and resulting recommendations into a clear business case to secure the buy-in of the key stakeholders for the optimization of the plans
• BMP Execution: Secures buy-in from the key stakeholders for the recommended execution improvements of the BMP. Mobilizes the country teams for the necessary support.
• Product Development: Develops product concepts aligned with the agreed menu architecture and leads the country product work group in accomplishing the product development projects.
• IMC Development: Develops and executes the integrated marketing communication plan for all the agreed marketing campaigns in the BMP and leads in the continuous optimization processes.
• Systemwide Promotion and Local Store Marketing Management: Develops and executes systemwide local store marketing activities specific to a store or a group of stores that build onto the BMP.
• Brand Financials Management: Forecasts, monitors and manages topline, product gross margins and A&P to achieve the targets of the categories and busines unit.
• New Market Entry Marketing Mix Execution: Secures buy-in from the key stakeholders for the recommended execution improvements of the new market entry marketing mix and mobilizes the country teams for the necessary support.
• PR & Crisis Management: Develops insight-based PR and Crisis Management plans that address business, marketing and communication objectives and supports Operations in the roll out of these plans.

• Develops and initiates capability building programs to improve core competencies of the team.
• Creates the talent development plans for direct reports based on competency assessments and performance evaluations; does regular coaching, and monitors the achievement of developmental objectives or milestones.
• Coaching / Training of Direct Reports: Creates individual development plan for direct reports; Ensures and facilitates developmental intervention to improve proficiency or address competency gaps.

• Must have a Bachelor's Degree in Marketing, Management, or any related course
• Must have at least 5-7 years of experience in Brand Management, Marketing or Advertising.
• Must have Business Orientation knowledge - will be highly involved in data gathering and research activities.
• Must have Consumer Orientation knowledge - strategic and operational analysis of consumer; conducts research, focus group discussions, strategic thinking on consumer preference, demographics, market targets and others.
• Must be creative - can provide creative inputs on New Product Development; Product Management; Advertising and Promotions.
• Must be willing to be assigned in Ortigas, Pasig City on a hybrid working set-up (2 days RTO per week)

Jollibee Group