SEM/ Performance Marketing Specialist
Kaliber Asia
- Quezon City, Metro Manila
- Permanent
- Full-time
- Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
- Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
- Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
- Perform corrective actions for performance and budget pacing
- Thoroughly review all outputs to ensure accuracy, quality, and best practice
- Assist in the onboarding of a new client when necessary
- Liaise with contractors and freelancers for support in campaign execution
- Proactively monitor and communicate campaign performance to immediate stakeholders
- Assess, investigate, and resolve campaign issues and poor performance
- Produce insightful reports (ad hoc and scheduled) for the allocated channels
- Initiate discussions with managers on growth strategies
- Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
- Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
- Reach out to senior support immediately and proactively when across arduous issues
- Contribute ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
- Provide task briefs to other departments such as Creative and Data
- Effectively communicate internally and externally with direct stakeholders
- Acknowledge and respond to client communications
- 2+ years paid social and/or paid search campaign management experience ideally at an agency, ad tech provider, or client-side with over $50K per month budgets
- Bachelor’s degree or equivalent experience
- Skilled proficiency in directly managing and strategizing for Google Ads and Facebook Ads as a minimum
- Experience in using Project Management software (preferably ClickUp)
- Excellent written and spoken interpersonal skills
- Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
- Demonstrates Kaliber’s core values — transparent, communicative, people-centric, accountable, and possesses expertise in ones craft
- Engages proactively within a team environment
- Ability to use initiative and work without a high level of supervision
- Ambition to understand the business and what drives performance
- Excellent attention to detail
- Ability to work in a fast-paced environment
- Quality-driven, consistently aims to uphold high standards
- Maintains strict discretion and confidentiality
- Ability to navigate matrixed relationships, manage numerous partners, and coordinate resources to deliver desired outcomes
- Hybrid-Remote team
- Flexible working hours
- Fast-growing startup company
- Friendly work environment
- Paid time off, including sick leaves and emergency leaves
- Provision for company-owned laptop
- Opportunities to develop into senior management roles
- and more!