Digital Marketing Manager

Makati City, Metro Manila
Permanent
Full-time

3 days ago
Apply easily

The Digital Marketing Manager will be responsible for developing and executing comprehensive digital strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting to drive traffic, engagement, and conversions for a diverse client base. As a key leader, you will oversee a team of digital specialists, ensuring the successful planning, implementation, and optimization of campaigns while fostering strong client relationships. The ideal candidate brings deep expertise in leveraging multiple digital channels, while leveraging AI-powered tools to optimize efficiency, innovation, and overall marketing impact, a passion for innovation, and the ability to deliver measurable results while staying ahead of evolving industry trends.A. Content Management

Collaborate with content creators to ensure the development of high-quality, engaging, and brand-aligned content across various platforms.

B. SEO Strategy & Execution

Develop and implement SEO strategies to improve organic search rankings, increase website traffic, and enhance online visibility for clients.
Conduct comprehensive keyword research to inform content strategy and optimize on-page elements like meta tags, headings, and URLs.
Manage off-page optimization projects, including link building and leveraging social signals to build domain authority.
Perform regular SEO audits and technical optimizations to improve website performance and user experience.

C. Content Marketing & Strategy

Develop and implement content marketing strategies, including creating engaging content (blogs, videos, infographics) across various digital channels.

Manage content calendars, ensuring timely and impactful execution of content initiatives across all platforms, aligned with client goals and brand voice.

Optimize content for SEO, incorporating keywords and ensuring proper formatting for improved search engine rankings.
Utilize storytelling to craft compelling narratives that resonate with target audiences and build brand equity.

D. Social Media Management

Develop and execute organic and paid social media strategies to drive brand awareness, engagement, and traffic.
Manage and maintain social media presence across various platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, TikTok).
Create engaging content (text, images, video) tailored to each platform and target audience.
Monitor and analyze social media performance metrics, identifying trends, and optimizing campaigns to maximize reach and engagement.
Manage online reputation and actively engage with the online community, responding to comments and messages in a timely and professional manner.

E. Paid Media Strategy & Execution

Develop and implement Paid Media strategies to improve paid media performance for clients.
Conduct comprehensive research and optimization to improve campaigns.
Manage paid media growth and optimization projects
Perform regular paid media audits and technical optimizations to improve campaign performance.

F. Copywriting & Strategy

Develop and implement copywriting strategies, including creating engaging content (blogs, videos, infographics), direct copywriting, ad copies, and web copies across various digital channels.
Manage content calendars, ensuring timely and impactful execution of content initiatives across all platforms, aligned with client goals and brand voice.
Utilize storytelling to craft compelling narratives that resonate with target audiences and build brand equity.
Craft compelling and persuasive content for various digital advertising platforms. The core responsibility of this role is to drive engagement, generate conversions, and support overall marketing goals through the power of words.

G. Conversion Rate Optimization

Focus on improving website and digital marketing campaign performance to increase conversions. This involves analyzing user behavior, conducting A/B tests, and optimizing various elements to encourage desired actions from visitors. Their work aims to maximize the effectiveness of online marketing strategies and turn website traffic into actionable results like sales or sign-ups.
Analyzing website data, user behavior, and digital marketing campaign performance to identify areas for improvement.
Designing and implementing A/B tests to compare different versions of web pages, landing pages, or marketing content and identify what performs best.
Optimizing the user journey, website design, and content to create a seamless and engaging experience that encourages conversions
Identifying and addressing bottlenecks in the conversion funnel to improve the flow of users from initial visit to desired action
Implementing changes based on data analysis and testing results, such as form optimization, page speed improvements, and call-to-action enhancements.

Overall Digital MarketingA. Overall Digital Marketinga. Collaborate with internal teams and external partners (e.g., creative, paid media,tech) to ensure seamless execution of digital marketing campaigns.b. - Manage digital marketing projects from conception to completion, ensuringtimely delivery and stakeholder approvals.c. - Continuously monitor industry trends, emerging technologies, and bestpractices in digital marketing, leveraging insights to inform strategies and driveinnovation.d. Effectively manage budgets for digital marketing campaigns, tracking efficiencyand ensuring alignment with financial goals.e. Track and analyze key metrics, generate performance reports, and provideactionable insights and recommendations for optimization to clients and internalteams.B. Strategic Planninga. Develop and execute comprehensive digital marketing strategies aligned withclient business objectives, encompassing Paid Media, CRO, Social Media,Copywriting, email marketing, and more.C. Campaign Managementa. Oversee the planning, implementation, and monitoring of digital marketingcampaigns from inception to completion, ensuring timely delivery andadherence to budget and quality standards.D. Performance Analysis & Reportinga. Track, analyze, and report on key metrics and KPIs, using data to identifyopportunities for optimization, inform strategy adjustments, and demonstratecampaign ROI to clients.E. Trend Awarenessa. Stay up-to-date with the latest digital marketing trends, tools, and technologies,incorporating innovative solutions to improve campaign performance and keepthe organization competitive.F. Budget Managementa. Develop and manage campaign budgets, allocating resources efficiently tomaximize impact and meet financial objectives.G. Workflow and Process Optimizationa. Identify areas for improvement in existing workflows and processes, implementstrategies to streamline operations, and enhance overall efficiency andproductivity.H. Project Managementa. Work with team leads, project or account managers to ensure projects aredelivered on time, within budget, and to the required quality standards.I. Resource Planning and Managementa. Set resource allocation strategies and ensure team members understand theirroles and responsibilities within the organization.b. Manage staffing levels, allocate resources (including personnel, equipment, andtools), and ensure effective utilization to support needs and company goals.c. Assist in talent acquisition by providing updated job descriptions andrequirements, evaluating exams, and conducting interviews.J. Key Performance Indicators (KPIs)a. Develop and implement KPIs to track internal resource allocation andperformance, ensuring targets are consistently met.K. Data Analysis & Reportinga. Gather, track, and analyze data related to internal resource allocation, projectperformance, and financial oversight.b. Generate custom, complex reports and dashboards to provide actionableinsights for strategic decision-making.L. Team Leadership and Supporta. Manage, guide, and coach team members, providing tactical support to ensuredeliverables are completed on time and at a high standard.M. Technology and Toolsa. Build and automate project management processes and workflows using toolslike Asana.b. Ensure the efficient use and integration of marketing technologies, includingCMS and CRM systems.N. Training and Developmenta. Develop training materials and frameworks for DM units to ensure newemployees receive comprehensive training.b. Work with HR to come up with a Training plan for each DM position/skill.O. Client and Agency Interactiona. Act as a primary point of contact for clients, managing expectations, buildingstrong relationships, communicating campaign progress, and presentingperformance reports effectively.P. Oversee Daily Operationsa. Ensure that the day-to-day operations of your team operate smoothly, managingworkflow and resource allocation.Q. Quality Controla. Implement and monitor quality standards, ensuring compliance to non-negotiables, prioritizing client satisfaction and adhering to agreed-upondeliverables.R. Cross-functional Collaboration and Communicationa. Act as a liaison and facilitator between different teams (e.g., tech, marketing,sales, and client-facing teams) to ensure effective communication, coordination,and alignment on the project goals and deliverables.b. Act as liaison between management and employees and effectively raise upwardfeedback.S. Culture-based Operationsa. Operationalize culture-based operations across all units to ensure grounding of company's cultureT. Risk Managementa. Identify potential operational and tactical risks, develop control and mitigationstrategies, and ensure that the company remains compliant with relevantregulations and industry standards.Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
5+ years of experience in digital marketing, with hands-on expertise in both paid and organic channels.
Proven experience in paid media, copywriting, and social media campaign management
Strong content creation, writing, editing, and storytelling skills across platforms
Proficiency in digital tools and analytics (Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)
Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
Strong analytical, problem-solving, and data-driven decision-making skills
Excellent project management, organizational, and communication abilities
Leadership skills with experience managing and motivating teams
Strategic thinking with adaptability in a fast-paced environment
Relevant certifications in digital marketing and advertising platforms
Attention to detail and ability to manage multiple priorities effectively

BenefitsPaid Sick Leave and Vacation Leave● Paid Bereavement● Maternity & Paternity Leave● Single Parent Leave● Medical / Health Insurance● Christmas cash gift and package● Internet allowance● Paid Holidays● Training and Development Opportunities● Career Progression Opportunities● Company Service Awards● Performance Awards and Recognition

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