Marketing Systems & Growth Architect

• HubSpot Architecture & Governance

• Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic

• Remove deprecated workflows and redundant structures

• Deduplicate contacts and companies

• Redesign lifecycle stages for clarity and reporting integrity

• Implement clean segmentation logic

• Establish naming conventions and governance standards

• Restrict permissions and prevent ad hoc workflow creation

• Document system architecture and operational processes

• Lifecycle Marketing & Automation

• Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)

• Develop dynamic segmentation frameworks based on intent and readiness

• Design and optimize automated nurture journeys

• Align marketing automation with sales handoff rules

• Eliminate unnecessary broadcast email volume

• Ensure all workflows are tied to measurable revenue movement

• BDR & Marketing Alignment

• Align outbound outreach (ASIN review videos and follow-ups) with automation logic

• Prevent overlapping or contradictory messaging

• Ensure intent signals trigger correct actions

• Maintain clean routing and lifecycle transitions

• Connect human sales outreach with automation systems

• Attribution & Funnel Clarity

• Work across platforms including:

• HubSpot (CRM)

• ActiveCampaign

• Instantly

• Google Ads

• Meta Ads

• Retention.com

• WordPress

• GA4

• Google Tag Manager

• Google Search Console

• Google Business Profile

• Trustpilot

• You will:

• Standardize UTM governance

• Improve multi-touch attribution visibility

• Align ad reporting with lifecycle progression

• Improve MQL → SQL → Opportunity tracking

• Reduce reporting ambiguity for leadership

• Marketing Infrastructure Protection

• Create segmentation request protocols

• Establish automation standards

• Protect system integrity from short-term workarounds

• Maintain documentation and system clarity

• Serve as long-term owner of marketing systems governance

• 5+ years in Marketing Operations, RevOps, or Marketing Technology

• Deep, hands-on HubSpot experience (required)

• Proven experience cleaning and restructuring complex CRM environments

• Strong understanding of paid media funnels and conversion tracking

• Experience with lifecycle marketing, lead scoring, and segmentation frameworks

• Experience building or restructuring automation systems

• Comfortable enforcing governance and setting system standards

• Experience working with distributed teams (Filipino team experience preferred)

• A dual-monitor setup is required (at least 8GB of RAM)

• Must have at least 25 MBPS internet speed

• 40 hours a week, 8 hours a day

• Competitive salary base

• Permanent WFH setup

• Unlimited FREE access to MAG School courses and SOP Library!

• Work schedule is in EST (Monday-Friday only)

• Opportunities for professional development and career advancement

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