JOB PURPOSE: The position is primarily responsible for growing BPI Credit Cards' installment business through various usage & merchant partnership programs or initiatives in emerging installment industries/categories to make BPI Credit Card the preferred payment card among existing and potential cardholders. RESPONSIBLITIES: Responsible for planning, executing, and implementing programs and campaigns in emerging installment industries/categories to promote cardholder usage and loyalty Understands the needs/wants of the various customer segments, monitors competitive activity, and identifies new trends and opportunities to provide more compelling targeted loyalty and retention programs to existing customers. Responsible for managing and building relationships to top, non-traditional, and onboarding of emerging installment merchant accounts in terms of overall merchant relationship and partnerships, volume generation and profitability. This entails building relationships with key merchant decision makers i.e. owners, general managers, chief financial officer, marketing director, to negotiate and agree on pricing, process and distribution agreements, and marketing promotions which defines the overall growth of SIP merchants. Responsible for defining the pricing strategy for merchant subsidy rates, and accountable for the delivery of SIP Merchant revenue. Responsible for onboarding new-to-SIP merchants and offer the installment facility Responsible for growing in-store presence of the installment facility with partners Responsible for identifying, launching and implementing various usage installment that will drive usage from various customer segments, provide value and change in behavior Plans, executes, and launches/rolls out marketing installment programs to ensure billings growth of the Credit Card business Manages SIP merchant usage both online and offline performance and identify opportunity for improvements. Organizes and collaborates with different teams within the bank to achieve implementation of programs and optimum performance Collaborates closely with Data Science Business Analytics to develop strong MIS and Finance for financial/campaign projections and performance monitoring versus targets on a regular basis Collaborates closely with other divisions/departments within the Unsecured Lending cards Group, Segments/Channels Group within the bank to plan, develop and implement the various planned marketing programs Works closely with third-party payment processing partner to ensure onboarding of new merchants and relationship management of existing merchants Implements and manages strategic and tactical usage programs, ensure proper program tracking is in place to ensure that targets are achieved. Comes up with program profitability model and ensure that programs meet targets/goals. Manages usage installment programs, both online and offline, ensure proper program tracking is in place to ensure that targets are achieved. Manages resources, budget and personnel, by prioritizing initiatives and programs to deliver maximum results Ensure compliance to regulations and business policies. QUALIFICATIONS: Graduate of marketing, finance, business, or communication degree Credit Card knowledge on metrics such as customer base, billings, credit card loans, revolve rate, revenue. etc Financial acumen on what levers to move for a successful campaign/program. Knowledge in Marketing, Data Analytics, Campaign Performance Monitoring, Account Management, Project/Campaign Management, Financial Projections, Competitive Analysis, and Strategic Planning With at least 3-5 years experience in managerial role Experience in card usage and marketing is a plus