Email Marketing Specialist
Pilmico
- Makati City, Metro Manila
- Permanent
- Full-time
- Bachelor's degree in Marketing / Communication / Business Studies / Information Technology or any related field. A Certified Digital Marketer is a bonus.
- Solid knowledge of Marketing Technology solutions like Marketing Cloud, Adobe Experience, HubSpot, Hootsuite, Facebook Business Manager, Instagram for Business, Twitter for Business, Viber for Business.
- High level of accuracy and attention to detail.
- Proficient in marketing research and statistical analysis.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Ability to assess the impact of new requirements on new marketing technologies and other integrated systems.
- Must be passionate about marketing and technologies used to support online and/or mobile publishing operations;
- Professional client communication, both written and verbal.
- Ability to handle multiple projects and prioritize responsibilities in a fast-paced environment.
- Keen problem-solving skills and troubleshooting abilities.
- At least 2 years experience working with Marketing Automation or Customer Experience systems or platforms (e.g. Salesforce, HubSpot, Adobe Experience).
- Experience on handling projects or campaigns relating to customer journeys (eg. email marketing campaigns, mobile marketing campaigns, chatbots, online surveys).
- Experience on web and mobile app development and other marketing technologies.
- Experience in project management, demonstrated ability to meet deadlines, and handle and prioritize simultaneous requests.
- Experience in working on large scale projects with demonstrated ability to successfully manage multiple tasks at any given point.
- Adept in building relationships and partnering with the business as well as strong communication skills.
- Has an understanding of how customers’ impact on the development and evaluation of marketing and the business.
- Account & Project Management
- Work cross-departmentally to align strategies and goals across the marketing automation systems to maximize customer experience.
- Collaborate with international territories to share best practices around channel execution and audience insights.
- Platform Management & Administration
- Ensure optimal performance of marketing automation solutions and technologies.
- Administering and building out solutions to support evolving business processes. Not limited to building customer journeys, email and mobile campaigns and workflows, and chatbots.
- Upgrading and configuring marketing automation systems for optimized integration.
- Evaluating and installing new system releases, as well as providing training and support.
- Documenting processes, building custom reports and dashboards.
- Troubleshooting of system issues when necessary.
- Insights & Analytics
- Monitoring, identifying unused or underutilized platform features.
- Optimizing utilization of systems and products.