GoHighLevel (GHL) Automation Specialist

• Build and manage advanced automations using GHL Workflows, Pipelines, Triggers, and Campaigns to support global event and sales campaigns.
• Create and optimize automated lead nurturing sequences, follow-ups, and sales process flows across email, SMS, and WhatsApp.
• Develop onboarding, retention, and reactivation automations tailored to live seminar and webinar campaign needs.
• Manage broadcast scheduling and waitlist management directly within GHL.
• Continuously optimize existing workflows for accuracy, efficiency, and scalability.

• Own and maintain the GHL ↔ Salesforce integration, ensuring seamless data flow between platforms.
• Connect GoHighLevel with external tools — payment platforms, webinar tools, calendars, and analytics platforms.
• Use Zapier, Make (Integromat), webhooks, and APIs to automate cross-platform processes.
• Troubleshoot integration issues proactively and maintain system stability across all connected platforms.
• Ensure accurate and reliable data synchronization at all times.

• Build and customize pipelines for marketing, sales, and event operations.
• Maintain database integrity across GHL and Salesforce — deduplication, updates, and regular clean-up.
• Set up automated task assignments, notifications, and deal progression logic.
• Maintain clean, structured, and scalable CRM data with strong governance standards.

• Support campaign execution for live seminars and virtual events by ensuring all automation is in place and firing correctly.
• Create and manage email, SMS, and WhatsApp sequences, tagging systems, and segmentation logic.
• Support funnel builds, landing pages, and form integrations as needed.
• Implement tracking systems including UTMs, triggers, and attribution models.

• Monitor workflow performance and proactively identify bottlenecks before they become problems.
• Conduct regular QA checks on workflows, automations, and CRM data integrity.
• Build dashboards and automated reports inside GHL to support leadership decision-making.
• Provide actionable recommendations to improve conversion rates and campaign efficiency.

• Facilitate training sessions for internal teams on GHL usage and best practices.
• Develop and maintain SOPs, walkthroughs, and onboarding documentation.
• Ensure team members across functions are confident and capable in using GHL systems effectively.

• Legally eligible to work in the Philippines as an Independent Contractor.
• Fluent in written and verbal English (professional communication required).
• Must have your own laptop/computer and secure, high-speed internet.
• Minimum 3 years of hands-on GoHighLevel experience — building workflows, pipelines, triggers, funnels, and automations at a campaign operations level.
• Strong Salesforce skills, including CRM integration, database management, and data integrity maintenance.
• Strong proficiency with Zapier, Make (Integromat), APIs, and webhooks for cross-platform integration.
• Solid understanding of direct response marketing funnels, CRM logic, and event-based sales pipelines.
• Proven ability to map business processes into automated systems that work at scale.
• Experience with email, SMS, and WhatsApp automation, segmentation, and tagging logic.
• Strong troubleshooting instincts — you catch problems before they affect campaigns.
• Comfortable training and supporting users with varying levels of technical ability.

Celeste Global