Thai Country Manager
BettingJobs
- Manila City, Metro Manila
- Permanent
- Full-time
- Manage a sportsbook marketing team, focusing on user acquisition.
- Lead the marketing team to achieve short-term and long-term strategic objectives.
- Build a sportsbook marketing team (B2C) from scratch.
- Lead the marketing team to complete advertising, content creation and channel marketing tasks.
- Manage and perform marketing tasks on relevant Facebook groups.
- Manage and perform marketing tasks relating to SEO, SEM, CPM, CPC, and related methods to acquire users.
- Manage and perform marketing tasks on Appstore and Google Play.
- Develop partnerships with key opinion leaders (KOL) and affiliate agents.
- Monitor and manage social media content on Telegram, Facebook, Twitter, TikTok and Instagram.
- Systematically analyze the performance of marketing campaigns using data to improve efficiency and effectiveness.
- 5+ years of marketing management experience in the Thai sportsbook market.
- Familiar with market and user trends in the Thai market.
- Experienced in building a team including recruitment, training, and performance appraisal.
- Fluent in English or Chinese, native level Thai.
- Excellent communication skills and the ability to use software and apps to increase efficiency.
- Excellent attention to detail.
- Strong marketing experience with the ability to create unique and effective campaigns.
- Affiliate experience is preferred.