Executive, Marketing (Outer Cities Mobility)

Grab

Pasig City, Metro Manila
Permanent
Full-time

2 months ago

Company DescriptionGrab is a leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. More than just a ride-hailing and food delivery app, Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across over 400 cities in eight countries.Job DescriptionThe day-to-day activitiesWe are looking for a marketer to take on the role of expanding our Mobility businesses in the fast-growing outer cities. As a member of the marketing team, you will be tasked with handling projects that cater to a specific need of Grab's consumer base. The scope of the projects ranges from thinking about how to grow the consumer base (either through market saturation or new market expansion), stretching the performance of the existing base, increasing brand awareness, launching new cities, and more.Responsibilities:

Set up quarterly marketing strategies together with relevant stakeholders
Create and execute marketing projects
Manage utilization of the direct marketing budget of the assigned projects
Work with media team and planner to define media and channel strategy
Create tactical marketing initiatives (as needed)

Operations:

Work closely with Demand Planning and Customer Relationship Management (CRM) to provide communication assets for many demand growth initiative
Work closely with Campaign Planner and PMO to develop 360 campaign rollout
Coordinate with other marketing support functions (media, own channel team, PR, event, social media) to extend campaign ideas to all channel
Work with marketing analytics to get data insight, campaign monitoring, and evaluation
Work with the market research team to get customer insights that can support external insight, track brand performance, and create a marketing strategy

QualificationsThe must-haves:

At least 1 year of experience in a brand and/or communications role (client-side or as a suit/planner in agencies).
Demonstrated the ability to lead campaigns across the spectrum of communications: brand repositioning, new product launches, and interesting twists on sales promotions.
Proactive and data-driven: Adopt an analytical approach to understanding customer behavioral segmentation and spotting opportunities.
Solution-driven mindset: Natural strategic thinker and problem-solver who gains category/commercial understanding with ease and has the ability to turn-key business drivers into exciting customer value propositions.
Great collaborator: Someone who works well with a wide group of stakeholders and is open to idea experimentation. Able to navigate complexities, influence, and persuade approval to get things moving.
Highly organized, detailed, and meticulous: Enjoys improving processes to achieve day-to-day efficiency. Thrives in an ultrafast-paced tech/digitally-inclined environment.

Additional InformationBenefits at Grab:We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We've got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.What we stand for at Grab:We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It's not a box-ticking exercise; it's who we are.

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