About The Role Grade Level (for internal use): 09 Job Title: Events Marketing Specialist Position Overview: We are seeking a highly skilled and detail-oriented Events Marketing Specialist with a strong expertise in marketing automation, with experience in building and executing campaigns through platforms such as Marketo, Cvent, and Adobe Experience. The ideal candidate will play a pivotal role in developing, implementing, and optimizing automated marketing campaigns to drive engagement and success for our events. Responsibilities Campaign Development and Execution: Utilize Marketo, Cvent, and Adobe Experience to create, execute, and optimize end-to-end marketing campaigns for events. Collaborate with cross-functional teams to understand event goals and translate them into effective and measurable strategies. Hands-on setup of email campaigns in Marketo, utilizing templates and creating/editing customized HTML emails. Configure various workflow steps, triggers, personalization, scheduled actions, and other campaign-related settings. Segmentation And Personalization Implement advanced segmentation techniques to target specific audience segments and personalize communication for enhanced engagement. Employ dynamic content strategies to tailor messaging based on audience behavior and preferences. Work with Marketing Operations to segment and filter target audience lists for email distribution Data Management And Analysis Manage and maintain data integrity within marketing technology platforms. Analyze campaign performance metrics, generate reports, and provide actionable insights to enhance future campaigns. Track, measure, and analyze email campaign performance and, where applicable, pipeline impact metrics. Provide recommendations to improve response rates based on audience segmentation and behaviors. Provide stakeholders with email performance reporting and data analyses. Continually identify opportunities for improvement through quantitative analytics and qualitative feedback. Technology Integration Stay abreast of industry best practices and emerging trends in marketing technology and automation. Integrate and optimize marketing automation processes with other tools and platforms as needed. Collaboration And Training Collaborate with internal stakeholders to understand their requirements and incorporate them into automation processes. Provide training and support to team members on best practices for utilizing marketing automation tools effectively. Qualifications Bachelor's degree in marketing, business, or a related field and with Marketo certification preferred. Proven 3 - 5 years' experience in building and managing marketing campaigns, particularly with Marketo, Cvent, and Adobe Experience. 3+ years' experience in B2B marketing, with at least 2 years focused on email marketing. Proficiency in Marketo is vital, including email drip and nurture campaign design and development capability. Working knowledge of HTML/CSS and skilled in HTML email creation and/or editing. Understanding and compliance with regional data privacy and opt-in legislation, such as 'Do Not' Registers (DNCR, DNMR, and related) across APAC markets. Strong understanding of lead management, segmentation, and data-driven marketing. Proficiency in analyzing campaign data and generating meaningful reports. Excellent communication and collaboration skills to work effectively with cross-functional teams. Detail-oriented with a passion for staying current with industry trends and technologies. If you are a results-driven individual with a passion for leveraging marketing automation to elevate event experiences, we invite you to apply for this exciting opportunity. Join our dynamic team and be a key contributor to the success of our events through strategic marketing automation initiatives. About S&P Global Commodity Insights At S&P Global Commodity Insights, our complete view of global energy and commodities markets enables our customers to make decisions with conviction and create long-term, sustainable value. We're a trusted connector that brings together thought leaders, market participants, governments, and regulators to co-create solutions that lead to progress. Vital to navigating Energy Transition, S&P Global Commodity Insights' coverage includes oil and gas, power, chemicals, metals, agriculture and shipping. S&P Global Commodity Insights is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world's leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit http://www.spglobal.com/commodity-insights. What's In It For You Our Purpose Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world. Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence , pinpointing risks and opening possibilities. We Accelerate Progress. Our People We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference. Our Values Integrity, Discovery, Partnership At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals. Benefits We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global. Our Benefits Include Health & Wellness: Health care coverage designed for the mind and body. Flexible Downtime: Generous time off helps keep you energized for your time on. Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills. Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs. Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families. Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference. For more information on benefits by country visit: https://www.spglobal.com/en/careers/our-culture/ Diversity, Equity, And Inclusion At S&P Global At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation - Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn't stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all. Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: [HIDDEN TEXT] and your request will be forwarded to the appropriate person. US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. 203 - Entry Professional (EEO Job Group) (inactive), 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group) Job ID: 296502 Posted On: 2024-02-19 Location: Penang-Jalan, Pulau Pinang (Penang), Malaysia
