Senior Media Buyer
Huzzle View all jobs
- Philippines
- Permanent
- Full-time
- Plan, launch, and manage high-performing paid media campaigns across platforms including Meta (Facebook/Instagram), Google Ads, TikTok Ads, and LinkedIn Ads.
- Manage and optimize monthly advertising budgets ranging from $50,000–$500,000+.
- Conduct audience research, targeting strategy, and funnel optimization to improve campaign performance.
- Continuously run A/B tests on creatives, landing pages, and audience segments to improve conversion rates.
- Analyze campaign performance using data dashboards, attribution models, and analytics tools.
- Collaborate with creative teams to develop high-converting ad creatives and messaging.
- Implement retargeting strategies, lookalike audiences, and advanced segmentation.
- Track and report on key performance metrics such as CPA, ROAS, CTR, and conversion rates.
- Identify opportunities to scale winning campaigns while maintaining profitability.
- Stay up to date with paid advertising trends, algorithm updates, and platform best practices.
- 5+ years of experience in media buying or performance marketing.
- Proven experience managing paid advertising campaigns across Meta Ads and Google Ads.
- Strong track record of scaling profitable campaigns and improving ROAS.
- Experience managing large advertising budgets ($50K+/month preferred).
- Strong knowledge of conversion tracking, pixels, attribution models, and analytics tools.
- Proficiency with marketing tools such as Google Analytics, CRM systems, and ad management platforms.
- Experience with funnel optimization, landing page testing, and conversion rate optimization (CRO).
- Excellent analytical skills and the ability to make data-driven marketing decisions.
- Strong communication skills and ability to work in remote, cross-functional teams.
- Experience in SaaS, eCommerce, lead generation, or digital marketing agencies is highly preferred.