Primary Role: Custodian of emerging channels and direct selling models, responsible for the design, governance, and continuous improvement of alternative routes to market. Key Responsibilities: - Design and refine emerging channel and direct selling frameworks - Establish policies, operating models, and expansion guidelines - Ensure consistency of direct selling execution across regions - Lead rollout planning in coordination with BD Specialists and regions - Identify and pilot new growth opportunities - Serve as the central repository of all sales infrastructure and frontliners sales performance data for direct selling and other emerging channel initiatives - Coordinate closely with the BD Specialist - Contract Management on direct selling agreements