SEO at Klook: This SEO Content Specialist role will work closely with our Western SEO lead to make sure Klook appears on Google and other search engines for the Western markets. You'll be researching and implementing the best ways we can update and create content through keyword research, competitor research, writing, editing, publishing, and other on-page SEO tasks. You'll also support scaling our brand awareness through TikTok, YouTube, and Reddit optimization. You'll be data and analytics-driven as you spot more opportunities to scale Klook on search by tracking, analyzing, and reporting the progress of optimized pages. Your KPIs will be centered around traffic growth. What you&aposll do: Content Conduct keyword and competitor research to identify the best keywords to target and how to create the content Write and edit the content on activity pages, points-of-interest pages, blogs, and other landing pages on Klook to scale on search Improve site mapping through linking different pages within the Klook site Collaborate with relevant teams for content edits on pages Analysis Track the progress of each page once it's been edited Analyze common patterns and what worked and what didn't post-optimization Create reports around the progress of page optimizations and other projects What you&aposll need: Excellent written and verbal English communication Strong spelling, grammar, and English language skills Proficiency in content writing or SEO content writing Kindly submit a portfolio of previous written work in the application Basic proficiency in SEO and marketing Reliability: You do what you say, on time, and to a high standard, consistently Autonomous: You can work independently and problem-solve Detailed: You pay particular attention to detail and love organization! Proactive: You're not afraid to get your hands dirty and go beyond your scope/role to get results Ideal but not a must Experience working in an SEO role for at least 1 year Familiarity with SEO tools such as Semrush, Google Analytics, Google Search Console, Lighthouse, etc. Show more Show less