Paid Media Specialist

• Manage and be the point of contact for assigned client paid media accounts.

• Identify and implement paid media tactics and best practices, including search, display, remarketing, social, and video ads.

• Monitor the performance of marketing initiatives through monthly reporting and present recommendations to increase ROI.

• Support the New Business and Strategy Departments with sales, organic growth, and client retention.

• Delegate tasks to Paid Media Coordinators and Assistants when appropriate.

• Pull, analyze, organize, and interpret data.

• Clearly and consistently communicate between internal product teams and external clients.

• Research and stay up-to-date on marketing trends.

• Proven track record of prioritizing, organizing, and multi-tasking in a flexible and fast-paced environment to effectively meet deadlines.

• Strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary).

• Presentation skills.

• Ability to effectively communicate both technical and non-technical information between internal product teams and external clients.

• Proficient skills in Microsoft Office, including Excel, Word, and PowerPoint.

• Strategic and analytical thinking when solving problems.

• Understanding of both Google and Bing.

• Understanding of Google Ads, and a basic understanding of Google Search Console and Google Analytics.

• Google Ads Certification.
• Bachelor's Degree in Marketing, Mass Communications, or another related field
• 2+ years of Paid Media experience.
• 1+ years of customer service/consulting experience (client-facing role).
• Experience with Google search ads is very important.

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