Job Description Offline Design & Execution Design POS materials, merchant collaterals, promotional banners, event displays, and experiential activations. Work with vendors and production teams to ensure high-quality offline output. Ensure offline assets reflect brand standards and campaign messaging. Offsite Digital Marketing Support Create visual assets for off-app channels: social media campaigns, display ads, web banners, email campaigns, partner co-branded materials. Adapt campaign concepts from digital-first or app campaigns to offsite channels while maintaining brand consistency. Work closely with marketing and digital teams to align creative assets with campaign objectives. Campaign Strategy & Collaboration Collaborate with marketing, merchant growth, and product teams to conceptualize creative ideas for multi-channel campaigns. Support the execution of promotions, launches, and merchant engagement initiatives across offline and offsite channels. Optimize creative assets based on performance metrics and channel-specific requirements Brand Consistency & Innovation Maintain visual and messaging consistency across all offline and offsite touchpoints. Bring innovative ideas for experiential offline campaigns and offsite digital marketing visuals Production & Project Management Manage timelines, proofs, and quality checks for both offline and offsite creative outputs. Coordinate with agencies, printers, and other external vendors when required. Requirements Strong portfolio demonstrating work across offline and external digital marketing assets. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma/Canva for digital assets. Understanding of print production, social media formats, web banners, and email marketing design. Experience in fintech, retail, or FMCG brands with multi-channel campaigns. Knowledge of digital advertising best practices (social ads, display, email, partnership channels). Ability to conceptualize campaigns that work cohesively across offline and digital channels. Project management skills with the ability to handle multiple campaigns simultaneously. Knowledge of experiential marketing or spatial design is a plus. Creativity and adaptability across offline and offsite channels. Strong aesthetic sense and attention to detail. Collaboration and communication skills to work with internal teams and external vendors.