Content Marketing Specialist

Philippines
Permanent
Full-time

8 hours ago
Apply easily

We are seeking a strategic and hands-on content professional to develop compelling messaging and content assets that fuel our clients' out campaigns. This role is responsible for crafting persona-driven content across email campaigns, Linkedin, webinars, and other channels.Key ResponsibilitiesEmail Campaign Content:

Develop messaging for cold and warm email outreach campaigns.
Collaborate with internal strategists to align messaging with client value propositions and sales objectives.
Implement A/B testing to optimize open rates and response rates.

Linkedin Content Strategy:

Plan and create Linkedin content calendars and select client campaigns.
Write thought leadership posts, articles, and client-facing updates tailored to key buyer personas.
Leverage analytics to inform content iteration and improvement.

Webinar & Event Messaging:

Develop webinar topics, outlines, and promotional messaging.
Partner with subject matter experts to script engaging presentation content and follow-up sequences.

Campaign Support & Enablement:Produce supporting content including case studies, landing page copy, and nurture sequences.Methodology Integration:

Apply principles from Building a StoryBrand to develop clear, persuasive messaging.
Support sales enablement efforts by creating content that aligns with each stage of the buyer journey.
Collaboration & Process Improvement:
Work closely with marketing, sales, and RevOps teams to align content initiatives with broader growth goals.
Contribute to developing content processes and best practices that scale across multiple client engagements.

Requirements

3-5 years of B2B content marketing, content strategy, or copywriting experience.
Proven success developing content for multi-channel campaigns (email, social, webinars, blogs).
Experience in or familiarity with B2B sales, SaaS, or professional services industries.

Skills:

Exceptional writing and editing skills with a focus on clarity, persuasion, and conversion.
Ability to translate complex concepts into simple, buyer-centric messaging.
Working knowledge of lead nurturing, sales funnels, and persona development.
Proficiency with marketing automation platforms (preferably HubSpot)
Strong project management skills to juggle multiple deadlines.

Preferred:

Familiarity with frameworks such as Building a StoryBrand, Challenger Sale, or SPIN Selling.
Proficiency with marketing automation platforms (preferably HubSpot).
Strong project management skills to juggle multiple deadlines.
Familiarity with frameworks such as Building a StoryBrand, Challenger Sale, or SPIN Selling.
Understanding of RevOps concepts and Al-driven sales enablement strategies.
Experience developing content in a consultative or agency environment.

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