Sales Operations Specialist
Serve First CX Limited
- Manila City, Metro Manila
- Permanent
- Full-time
- Design and optimise end-to-end sales processes (lead generation, closing handover)
- Monitor and improve pipeline velocity, conversion rates, and deal progression
- Implement structured sales stages and standardised workflows
- Own and manage CRM (HubSpot or equivalent), ensuring pipeline hygiene and data accuracy.
- Take ownership of sales-related tools, including Apollo.
- Enforce CRM usage across SDRs, Account Executives, and leadership.
- Build dashboards for real-time visibility on leads, deals, revenues, and forecasts.
- Track key sales metrics such as conversion rates, deal size, and sales cycle length
- Provide weekly and monthly insights to leadership
- Identify trends and opportunities to improve sales performance
- Support accurate revenue forecasting and pipeline projections
- Identify risks in the pipeline and propose mitigation strategies
- Collaborate with leadership on sales targets and planning
- Support onboarding of SDRs and Account Executives
- Ensure consistency in sales messaging and positioning
- Track outbound performance (calls, emails, meetings booked)
- Optimise lead qualification criteria and targeting
- Improve handoff processes from marketing to sales
- Partner with Operations for smooth client onboarding
- Work with Marketing on campaigns and lead quality
- Align with Finance on pricing and profitability
- Key Performance Indicators (KPIs)
- Qualified meetings booked
- Pipeline value and growth rate
- Conversion rates across stages
- Sales cycle time
- Forecast accuracy
- CRM data completeness, adoption, and hygiene.
- 4–8+ years in Sales Operations or similar role
- Experience supporting outbound sales teams
- Proven track record in process optimisation and reporting
- Strong analytical and reporting skills
- Experience with HubSpot is a mandatory qualification.
- Process-driven and detail-oriented
- Strong communication and stakeholder management
- Commercial awareness
- HubSpot, Google Sheets/Excel, Apollo, LinkedIn Sales Navigator
- Structured CRM pipeline with accurate data
- Clear reporting dashboards are used by leadership
- Improved SDR tracking and accountability
- Resolved key bottlenecks in the sales funnel
- High-growth company with global clients
- Opportunity to shape and scale the sales function
- Collaborative and performance-driven culture
- Direct impact on revenue and growth