Virtual Assistant - Google Ads and Programmatic Display Ads Specialist
Trust the Process
Central LuzonMetro Manila
Permanent
Full-time
2 months ago
Job title - Google Ads and Programmatic Assistant Job description - The person we are looking for MUST have significant experience and specialization in google ads and programmatic display ads management Position Title: Virtual Assistant - Google Ads and Programmatic Display Ads Specialist Job Overview: We are seeking a highly skilled and motivated Virtual Assistant specializing in Google Ads and Programmatic Display Ads management to join our dynamic team. As a Virtual Assistant in this role, you will play a pivotal role in optimizing and managing our online advertising campaigns, ensuring maximum effectiveness and ROI. Responsibilities: 1. Google Ads Management: o Plan, create, and optimize Google Ads campaigns across various platforms. o Conduct keyword research to identify new opportunities and refine existing campaigns. o Monitor and analyze campaign performance, providing regular reports and insights. o Implement A/B testing strategies to enhance ad performance and drive conversions. o Stay abreast of industry trends and best practices to implement innovative strategies. 2. Programmatic Display Ads Management: o Manage programmatic display advertising campaigns on various platforms. o Collaborate with creative teams to develop visually appealing and effective ad creatives. o Utilize data-driven insights to optimize programmatic campaigns for improved targeting and performance. o Implement retargeting strategies to maximize user engagement and conversion rates. o Stay informed about emerging technologies and trends in programmatic advertising. 3. Analytics and Reporting: o Utilize Google Analytics and other analytics tools to track and analyze website and campaign performance. o Prepare comprehensive reports detailing key performance metrics, trends, and recommendations. o Provide actionable insights to enhance campaign strategies and achieve business goals. 4. Communication and Collaboration: o Collaborate with cross-functional teams, including marketing, design, and development, to align advertising strategies with overall business objectives. o Communicate effectively with stakeholders to understand business goals and incorporate feedback into campaigns. o Stay responsive and proactive in addressing queries and concerns related to advertising campaigns. Qualifications: Proven experience in managing Google Ads campaigns with a strong track record of achieving positive results. In-depth knowledge of programmatic display advertising platforms and best practices. Proficiency in using Google Analytics and other relevant analytics tools. Strong analytical and problem-solving skills with attention to detail. Excellent communication and interpersonal skills. Self-motivated and able to work independently, managing multiple tasks and priorities efficiently. Up-to-date knowledge of industry trends, tools, and technologies related to online advertising. Skills required Google Ads campaign setup, management, analysis and improvement Display Ads campaign setup, management, analysis and improvement High level of English communication High level of engagement and pride in work Skills preferred Tech stack Google Anlaytics Google Ads platform Shift schedule 9-1 Monday to Friday Time zone AEST - Australia