Digital Marketing Specialist

• Generates and manages digital information/material, including blogs, electronic newsletters, social media campaigns, e-commerce and websites for the company.
• Responsible for developing the digital marketing strategy used in marketing a companys product online, utilizing such techniques in the field as social media, web analytics, e-mail marketing and search engine optimization, e-commerce, among others
• Liaises with Marketing team, web developer and other third party providers to ensure brand consistency and business development in all digital platforms including e-commerce.
• Develop and manage digital marketing campaigns
• Track and analyze website traffic flow, e-commerce performance and provide internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Identify new trends in digital marketing, evaluate new technologies and digital brand innovations

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