Marketing Senior Associate

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Translating brand strategy into brand plan and go-to-market strategy.
• Planning and execution of communications and media actions across offline, online and social media.
• Participating in product development, pricing and supporting new product launches.
• Guiding the Advertising & Promotion budget.
• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Leading the planning and implementation of PR and initiatives related to the brand.

• You have at least 2 years experience ideally in Marketing Communications or Brand Marketing / Brand Manager within Retail industry.
• Experience within would be a strong advantage.
• You are a strong networker & relationship builder
• You are a strong mentor and coach who can build high performing teams
• You are a strong team player who can manage multiple stakeholders

• Opportunity within a company with a solid track record of performance
• Join a market leader within Retail
• Leadership Role

Ayala Malls