Driver Marketing Lead

Manila City, Metro Manila
Permanent
Full-time

2 months ago

The Driver Marketing Lead reports directly to the Marketing Manager and is responsible for planning and implementing marketing activities to promote Driver Acquisition and Driver Engagement. He/She designs campaigns to strengthen the DriverImage / branding and uses creativity and expertise to design ways to manage and deliver the brand's message to new and existing Partner Drivers.What you'll do:

Upholds the Lalamove Partner Driver Image we want to uphold to our Drivers and to our Users. The day to day activities revolve on campaign development, but also ensures that other Driver Teams align to the vision, character and personality of a Lalamove Partner Driver.
Identifies the best communication materials to maximize exposure and delivery of message for a monthly or tactical objectives which includes both offline and online activations. Meets vendors for prospective media tools and new trends for advertising/communication. Campaigns must always be engaging and refreshing, and ensures all campaigns and marketing materials meet deadlines.
All organic and paid (Ads) activities strategized must funnel to meeting the monthly target Driver Leads.
Routinely check if Driver Communications are consistent across all Driver departments.

What you'll need:

A relevant degree in Marketing, Advertising or Business Management
Minimum 5 years hands on experience on Brand Marketing or multi-channel Campaign Development and Activations (Online and Offline)
Experience with data analysis especially post campaign reports and insights correlations
Willing to work on site in Tower 2 Paranaque Integrated Terminal Exchange (PITX) 1 Kennedy Road, Brgy. Tambo, Paranaque City

What we seek:

Detail Oriented: Able to manage details in setting up campaigns and delivering analysis
Test & Learn Mentality: To be open enough to try new channels & formats and learn from them. A/B testing targeting, strategies and creatives.
Problem-solver: To be able to find creative execution for User Retention
User Empathy: To be able to think from a perspective of a user & build user journeys which are seamless.
High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects.

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