GHL Administrator, Automation Specialist & Website Editor

• Configure CRM pipelines, custom fields, tags, user roles, and account architecture.
• Build, test, and optimize workflows, triggers, automations, and conditional logic.
• Manage calendars, appointment scheduling, round‑robin assignments, and reminders.
• Create and maintain email/SMS templates, nurture sequences, and campaign automations.
• Integrate GHL with external tools (Zapier, webhooks, APIs, forms, calendars, etc.).
• Maintain clean data hygiene, naming conventions, and documentation.
• Build dashboards and reporting for lead flow, pipeline health, and performance metrics.

• Configure and manage Outplay sequences, tasks, multichannel outreach, and automation logic.
• Use Seamless.AI to source, enrich, and verify prospect data for outbound campaigns.
• Maintain clean lead lists, enrichment workflows, and data syncing between systems.
• Build automated outbound workflows that integrate GHL Outplay Seamless.AI.
• Use AI tools to support:

• Lead scoring
• Prospect research
• Message personalization
• Data enrichment
• Workflow optimization
• Monitor campaign performance and recommend improvements based on data insights.
• Ensure compliance with email deliverability best practices and domain authentication (SPF/DKIM/DMARC).

• Update and maintain website pages, content, images, and layouts using the Duda platform.
• Build new pages or sections based on wireframes or brand guidelines.
• Ensure mobile responsiveness, accessibility, and consistent styling.
• Implement tracking pixels, forms, pop‑ups, and integrations with GHL and outbound tools.
• Conduct routine site audits to ensure accuracy, functionality, and performance.

• Document processes, workflows, and system configurations.
• Provide technical support to internal teams and clients regarding GHL, Outplay, and Duda.
• Assist with onboarding new clients into GHL and outbound systems.
• Support continuous improvement initiatives to streamline operations and reduce manual work.

• Minimum of 3 years of experience as a GoHighLevel Administrator.
• Strong understanding of CRM structure, workflow logic, and automation best practices.
• Hands‑on experience with Outplay (sequences, tasks, multichannel outreach).
• Experience using Seamless.AI for sourcing, enrichment, and list building.
• Familiarity with AI‑driven tools for research, enrichment, and automation.
• Website editing experience on the Duda platform.
• Experience with integrations (Zapier, webhooks, APIs).
• Strong attention to detail, documentation habits, and organizational skills.
• Excellent written and verbal communication skills.

• Experience supporting agencies, consultants, or service‑based businesses.
• Knowledge of outbound sales workflows and SDR operations.
• Basic design skills (Canva, Figma).
• Understanding of analytics tools (GA4, Meta Pixel, LinkedIn Insight Tag).
• Familiarity with offshore or distributed team environments.

• Systems thinker with a structured, methodical approach.
• Proactive problem solver who anticipates issues before they escalate.
• Comfortable working in a fast‑paced, detail‑driven environment.
• Committed to accuracy, documentation, and operational excellence.
• Collaborative mindset with a willingness to support multiple teams.

• Remote role
• Must have reliable internet and a professional workspace.

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