Director of Communications and Brand Activation

AccorHotel

Makati City, Metro Manila
Permanent
Full-time

26 days ago
Apply easily

Company Description"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"Job DescriptionThe role oversee the conception, execution and dissemination of marketing strategies aimed at solidifying the hotel's brand presence. Identify and capitalize on marketing opportunities while nurturing partnerships to enhance brand recognition and drive incremental business growth.Primary Responsibilities

Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
Manage all marketing/promotional/sales collateral development/production both on and off line
To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
Drive the marketing and communication (internal and external) of the Hotels CSR commitments
To work a rolling activity schedule to maximise the effectiveness of offers via our airline partners, card partners and loyalty products.
Summarize and assess activities on quarterly basis and achieve annual production targets
Responsible for updating all collaterals related to Partnerships/Loyalty Programs

QualificationsProfileKnowledge and ExperienceAt least 10 years related work experience in a Hotel preferredPrevious leadership experience within Marketing requiredUniversity/College degree in a related discipline requiredExcellent communication skills, both written and verbal requiredStrong interpersonal and problem solving abilitiesHighly responsible & reliableAbility to focus attention on guest needs, remaining calm and courteous at all timesCompetenciesGood interpersonal skills with ability to communicate with all levels of employeesService oriented with an eye for detailsAbility to work effectively and contribute in a teamGood presentation and influencing skillsMulticultural awareness and able to work with people from diverse culturesFlexible and able to embrace and respond to change effectivelyAbility to work independently and has good initiative under dynamic environmentSelf-motivated and energetic

AccorHotel