Brand Marketing Specialist

• Develop and implement multichannel brand and product marketing strategies.
• Ensure all communications adhere to official Toyota brand guidelines.
• Cascade the overall marketing strategy down to Digital, PR, and Promotions teams.

• Plan and execute media engagements, public events, and stakeholder activations.
• Monitor issues during events or public interactions and develop appropriate response plans.
• Prepare post event evaluation reports with insights and recommendations.

• Prepare and plan realistic and accurate advertising and promotional budgets.
• Monitor budgets, report on actual utilization vs. plan.
• Initiate and implement cost reduction or optimization measures without compromising quality.

• Preparing advertisement materials and activations for Toyota models.
• Coordinate with creative agencies to ensure clarity, quality, and timeliness of creative outputs.
• Oversee traditional and digital model asset management, ensuring they are up to date and used appropriately.

• Identify and reach out to prospective brand partners.
• Develop, negotiate, and execute brand partnership strategies that align with our brand positioning and marketing goals.

• You have a bachelor's degree in Marketing, Business Management, or Advertising.
• The role requires at least 3 years of experience in related fields.
• You have the ability to think creatively and apply strategic marketing strategies to deliver innovative campaigns
• You have relevant experience in project management and coordination with different stakeholders.
• You have a solid foundation in market & brand analysis and advertising development and are excited to help refine and strengthen brand positioning.
• You have strong presentation and communication skills and are ready to engage and persuade key stakeholders with your ideas.
• You have experience with events management and are ready to plan and execute successful events
• Interest or knowledge in cars is a plus.
• Capability to drive is a nice to have.

Toyota