Senior Product Specialist

Mandaluyong City, Metro Manila
Permanent
Full-time

9 days ago

As the Product Manager for MarTech, you will own the strategy, roadmap, and execution of marketing technology products that power customer acquisition, activation, engagement, retention, and monetization across digital channels. This role is responsible for turning customer data, behavioral signals, and campaign insights into scalable, data-driven growth capabilities.You will lead the development, usage, and optimization of MarTech platforms and integrations (e.g., customer engagement, attribution, experimentation, and analytics tools such as CleverTap, Appsflyer, and similar platforms) to enable personalized, timely, and measurable customer interactions across owned and paid channels.This role demands strong product judgment, analytical depth, and cross-functional leadership. You will collaborate closely with Marketing, Growth, Data, Engineering, Design, and Commercial teams to ensure MarTech capabilities directly translate to business impact, customer value, and operational efficiency.NATURE OF WORKIn this role, you will primarily set and own the vision, execution and management of MarTech Products:Product Strategy and Management

Define and own the product vision, strategy, and roadmap for MarTech use cases and platforms aligned with overall consumer growth, lifecycle, and revenue objectives.
Translate marketing and growth strategies into scalable product capabilities that support acquisition, onboarding, engagement, retention, and reactivation use cases.
Identify and prioritize opportunities across the customer lifecycle using data, experimentation, and stakeholder input.
Establish and track clear product KPIs tied to growth efficiency, campaign effectiveness, and customer lifetime value.

Product data analysis and insighting

Analyze customer behavior, transaction data, market insights, and other relevant metrics to identify trends and patterns, develop and maintain data models to predict and influence customer loyalty.
Utilize data visualization tools to communicate insights and recommendations to stakeholders.

Develop and implement product strategies based on product analytics and user insights to drive organic customer acquisition, usage, retention, referral and revenue
Drive funnel analysis of Loyalty products to ensure continuous improvement of product value proposition and experience.

MarTech Platform Management

Own end-to-end product management of MarTech platforms (e.g., customer engagement, attribution, experimentation, and analytics tools).
Partner with Engineering and Data teams to manage integrations, APIs, data pipelines, and event instrumentation across mobile, web, and backend systems.
Ensure platforms are reliable, scalable, cost-efficient, and secure by design.
Evaluate, onboard, and optimize third-party MarTech vendors and tools as needed.

Customer Engagement, Personalization & Experimentation

Enable data-driven segmentation, personalization, and journey orchestration across channels (push, in-app, email, SMS, paid media, etc.).
Drive experimentation culture through A/B testing, multivariate testing, and incremental lift measurement.
Continuously optimize messaging, timing, channels, and journeys based on insights and performance data.

Data, Analytics & Attribution

Define event taxonomies, data requirements, and success metrics in partnership with Data and Analytics teams.
Leverage attribution, funnel, and cohort analysis to measure campaign impact and optimize marketing spend.
Translate complex data into clear insights and recommendations for Marketing, Growth, and Leadership teams.

Cross-functional Collaboration

Act as the primary product partner for Marketing, Growth, CRM, and Performance teams.
Collaborate with Design on campaign experiences, templates, and UX best practices.
Align with Legal, Compliance, and Security teams to ensure data privacy, consent management, and regulatory adherence

REQUIRED QUALIFICATIONS

Bachelor's degree in Business, Marketing, Computer Science, Engineering, or related field.
5-8+ years of experience in Product Management, Growth, or MarTech-related roles.
Proven experience working with MarTech platforms such as CleverTap, Appsflyer, or equivalent tools.
Strong background in data analysis, experimentation, and lifecycle marketing.
Experience working closely with Engineering and Data teams in agile environments.
Strategic thinker with strong analytical, problem-solving, and execution skills.
Passion for building scalable platforms that drive measurable customer and business impact

About UsMaya is the all-in-one money platform that is bringing Filipinos bolder ways to master their money. It is powered by a unique integrated financial services ecosystem that addresses the ever-evolving needs of today’s generation of money makers through cutting edge technology.We lead millions of Filipinos — consumers, businesses, communities, and government agencies alike — into a version of the current digital economy that’s more inclusive, transparent, and empowering than ever.We are powered by the country's only end-to-end digital payments company Maya Philippines, Inc. and Maya Bank, Inc. for digital banking services.Maya Bank, Inc. and Maya Philippines, Inc. are regulated by the Bangko Sentral ng Pilipinas.

Maya Philippines

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