Social Media Content Specialist

• Part-time: 20 hours per week
• Eastern Standard Time Zone ( flexible with agreed turnaround times)

• Design and create visually compelling Pinterest pins, Instagram graphics, email graphics, and branded PDFs (e.g., what-to-wear guides, wedding prep magazine, lead magnets).
• Develop and manage content calendars aligned with marketing goals.Optimize and support social media profiles for increased visibility and engagement
• Format and optimize blog posts, including uploading media, processing images, adding alt text, internal linking, and applying SEO best practices.
• Repurpose blog content into keyword-driven Pinterest pins, Instagram posts, LinkedIn updates, and Google My Business posts.
• Conduct Pinterest keyword research to optimize pin titles, descriptions, and board placement for increased visibility.
• Manage content scheduling for Pinterest and Instagram
• Collaborate on email marketing in Kit (formerly ConvertKit) initiatives by designing and scheduling campaigns, automations, and nurture sequences that reflect brand voice and aesthetics.
• Organize and maintain client data in Dubsado and Airtable (or similar tools), track inquiries and bookings, and prepare simple monthly summary reports.
• Track and repot on key performance indicators across social media and website metrics
• Support the growth of brand presence on LinkedIn, Google My Business, and other platforms that increase search visibility.
• Assist with general administrative tasks such as updating client records, preparing contact lists for outreach, and coordinating reminders for birthdays, anniversaries, and milestones.

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• 2+ years of experience in social media marketing, content design, digital marketing, or a related field
• Proficiency with Canva or similar graphic design tools for creating compelling digital content for social media, blogs, Pinterest, and PDFs.
• Strong understanding of SEO, keyword research, and current digital marketing trends.
• Excellent written and verbal English communication skills.
• Familiarity with Kit (previously ConvertKit) and Dubsado CRM is highly beneficial; willingness to learn is essential.
• Strong organizational skills, ability to prioritize tasks, and initiative to recommend improvements.
• Experience working with photography or creative service providers is a plus.

Global Hola