Meta Ads Campaign Specialist

• Proficiency with Meta ads management, with at least 2 years of hands-on experience in setting up and optimizing ad campaigns.
• Ability to export Meta ads data into pre-existing Excel or Google Sheets templates efficiently.
• Strong command of written and verbal English communication to effectively interact with clients.
• Proactive approach in communicating any issues or emerging trends observed in the ads data.
• Experience collaborating with U.S.-based clients, demonstrating cultural understanding and adaptability.
• Comfortable working with diverse budgets ranging from $5,000 to $100,000 per month and adjusting strategies accordingly.

• Create, upload, and optimize approximately 200 digital ad campaigns per week on Meta platforms.
• Coordinate with cross-functional marketing teams to gather necessary content, assets, and copy for ad campaigns.
• Monitor Meta ads performance metrics and export data regularly, identifying and reporting any deviations from client-established benchmarks.
• Generate templated reports on a daily, weekly, and monthly basis, highlighting campaign successes and areas for improvement.
• Collaborate with the client to conduct A/B testing of new ad copy and assets, providing insights and recommendations based on performance.
• Assist in exploring and implementing new ad channels on Meta platforms as per client requirements and industry trends.

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