Sales Manager

• Set and monitor sales targets per branch, ensuring consistent growth across regions
• Set revenue targets for each channel and category, developing strategic plans to achieve them
• Implement strategies to maximize gross profit per channel and category
• Expand the customer base by integrating new products into existing channels and categories
• Oversee provincial warehouse utilization and manage Sales Specialists nationwide
• Drive and optimize inbound marketing efforts to convert leads into revenue
• Track and analyze inbound sales performance and customer acquisition through online platforms
• Plan, execute, and manage digital marketing strategies, including SEO, social media, and online advertising campaigns
• Oversee website performance, content strategy, and digital brand presence
• Lead and mentor the sales and marketing team to enhance skills, performance, and accountability
• Use data analytics to evaluate campaign effectiveness, sales trends, and customer behavior, applying insights to strategy
• Continuously monitor marketing and sales KPIs, with special focus on digital metrics and branch performance

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