Social Media Marketing Lead

• Develop and implement comprehensive social media strategies across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, Youtube).
• Create, curate, and manage engaging content (text, images, video) tailored to each platform.
• Monitor and analyze social media performance using analytics tools and adjust strategies to optimize results.
• Collaborate with the marketing team to align social media efforts with overall marketing goals.
• Engage with followers, respond to comments and messages, and foster a positive community.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Manage social media advertising campaigns, including budget allocation and performance tracking.
• Coordinate with influencers and brand ambassadors to amplify reach.
• Report on social media performance and provide insights and recommendations for improvement.

• Bachelor's degreein Marketing, Communications, Industrial Engineering, or a related field.
• Proven experience in social media marketing, with a strong portfolio of successful campaigns.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Excellent understanding of social media platforms and their respective audiences.
• Strong analytical skills and experience with social media analytics tools (e.g., Google Analytics, Facebook Insights).
• Exceptional written and verbal communication skills.
• Creative mindset with the ability to generate innovative ideas.

• Strong organizational and time-management skills.
• Ability to work independently and as part of a team.
• Excellent interpersonal skills and the ability to build relationships with stakeholders.
• Adaptability and willingness to learn in a fast-paced environment.
• Problem-solving skills and a proactive attitude.

Citadel Pacific