
Specialist, Digital Marketing, CoA PH
- Quezon, Quezon
- Permanent
- Full-time
- Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
- Unite your passion for audio innovation with high-tech product development
- Create pitch-perfect, cutting-edge technology that elevates the listening experience
- Manage and grow the brand's presence across key platforms (e.g., TikTok, Instagram, Facebook, X) by increasing followers, reach, engagement, video views etc.
- Develop and implement social media campaigns and content strategy (particularly reels or short form video content) to drive brand awareness and audience engagement.
- Lead the content initiatives by briefing and collaborating with internal visual designer and creative/media agencies to execute platform-specific strategies.
- Localize and adapt campaign assets provided by the Regional APAC Office.
- Report on social media performance with actionable insights.
- Develop and implement digital strategies and go-to-market (GTM) plans that support product launches, campaigns, and overall business objectives.
- Collaborate with distributors, e-commerce platforms, and agencies to develop innovative tactics that enhance e-commerce presence, ensure brand consistency across platforms, and maximize online sales growth
- Manage paid social ad campaigns in collaboration with agencies to maximize reach and ROI.
- Identify and evaluate digital marketing opportunities beyond social media - such as search, display, CRM, and partnerships - to expand the brand's online presence.
- Provide regular reporting on campaign performance, digital KPIs, and ROI.
- Minimum of 1 year of experience in Digital Marketing, Social Media Management or E-Commerce
- Proficient in Microsoft Excel (reporting, data analysis) and other Microsoft Office applications.
- Bachelor's Degree in Marketing, Business or related field
- Prior experience in Consumer Electronics or FMCG industries.
- Knowledge of retail operations or digital marketing will be advantageous
- Ability to analyse customer data.
- Basic proficiency in design/video editing tools
- Familiarity with SEO, SEM, platform ads (Meta, TikTok, Google), e-commerce tools, and other digital marketing channels (CRM, affiliate, display, partnerships).
- Be willing to travel
- Any offer of employment is conditioned upon the successful completion of background reference checks.
- HARMAN is an innovative technology leader that is rapidly on the move. We empower our global teams to do their best as they take on the big challenges that make life better.
- As a part of HARMAN, you can expect to be valued for exactly who you are, for every day to be different, and to be part of a global organization full of fun, unique and talented people.