Job Description This is a remote position. About the Client: Learning Online is a new-age education provider with the mission of delivering practical skills to Australians so that you can get the most out of life. They specialize in short courses that have been carefully crafted to deliver you the skills you'll need to succeed. By partnering with industry experts, our courses are highly relevant to what's occurring in the industry right now, which means that when you graduate from a Learning Online course, you'll be able to start applying those skills and create an impact in your role from day one. With a combination of interactive video tutorials, custom-designed industry-based kits, and text-based learning, your online studies are going to be something you look forward to each day. Job Summary: We are seeking a highly motivated and skilled In-House Paid Search/PPC Manage r to join our dynamic revenue operations team. This pivotal role will be at the heart of our digital marketing strategy, focusing on maximizing the ROI of our paid search campaigns across Google Ads, Bing, and Meta. The ideal candidate will contribute to the growth and efficiency of our digital marketing efforts, driving qualified traffic to our website and enhancing our online presence. Job Responsibilities: Develop, execute, and manage comprehensive paid search strategies across Google Ads, Bing, and Meta to meet or exceed company goals. Manage substantial PPC budgets, ensuring optimal allocation of funds across campaigns and platforms for maximum efficiency and ROI, based on agreed business attribution rules and metrics Conduct thorough keyword research, ad copywriting & creative, and continuous testing to identify the top and bottom 20% of assets Monitor and analyze campaign performance data, providing actionable insights and making data-driven decisions to optimize campaigns continually. Collaborate with cross-functional teams to ensure alignment of PPC strategies with overall marketing objectives. Stay up-to-date with PPC and SEM trends, tools, and best practices to drive continuous improvement in campaign performance Requirements Required Skills and Qualifications: Proven analytical and strategic thinking capabilities across all PPC platforms, with a keen attention to detail. Strong proficiency in managing large-scale PPC campaigns across multiple platforms. Solid understanding of performance marketing, conversion, and online customer acquisition, in a relevant context In-depth experience with website analytics tools (e.g., Google Analytics, Hotjar). Familiarity with bid management tools (e.g., PPC Bidmax, Marin, Kenshoo, Search Ignite, Acquisio). Bachelor's degree in Marketing, Advertising, or a related field (preferred) Google Ads certification is a must. Preferred Experience: 5+ years of experience in Paid Search/PPC management. Previous roles in PPC within our industry or related fields. Proficiency with SEO and SEM tools like SEMrush, Ahrefs, or Moz. Experience in optimizing landing pages and user funnels downstream from ads Must have Fiber Optic internet with at least 25 Mbps bandwidth Must have a backup desktop or laptop with the latest OS Must be able to work from 6 AM to 3 PM Benefits WHAT WE OFFER: Great Place to Work-Certified Company Premium HMO Holistic employee experience Work-from-home and hybrid work setup Rewards and incentives Monthly engagement activities Career advancement opportunities Paid referral program