Corporate Marketing & Communications Manager

Fortune General Insurance Corporation

  • Pasig City, Metro Manila
  • Permanent
  • Full-time
  • 1 month ago
The Corporate Marketing & Communications Manager is responsible for the development and execution of companys strategic marketing and communication plan aligned with the company's business objectives and brand values. The role requires a combination of marketing and communication skills to build brand awareness and promote products and services to its target audience along with a deep understanding of the non-life insurance industry.Developing and executing marketing and communication strategies for the companyCreating and managing content for various communication channels (e.g. website, social media, press releases, newsletters, corporate correspondence)Creating and managing the design of the companys marketing tools (e.g. calling cards, flyers, posters, banners, policy jackets and forms, proposal folders, corporate giveaways, company ID and lanyard)Conducting market research to identify customer needs and preferencesCollaborating with Division Heads to ensure consistent messaging across all departmentsManaging relationships with vendors, including advertising agencies and media outletsMeasuring and analyzing the effectiveness of marketing campaigns and communication initiativesDevelopment of the annual/monthly/weekly marketing calendarManaging budgets and timelines for marketing and communication projectsStaying up-to-date with industry trends and best practices

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