Digital Planner Buyer
- Philippines
- Permanent
- Full-time
- Expected to build strong and long-term client relationships and maintain frequent contact
- Lead use of digital tools/software and identify necessary additional tools needed to upgrade brands' strategy and performance
- Presents knowledgeably digital media reviews, including position papers on the following:
- latest online media trends
- competitive situation online
- online consumer behavior and media habits
- future scenarios online
- Reports directly to the Team's Digital Manager and submits digital spend tracking
- Contribute to the overall strategy for a holistic digital media plan recommendation for company accounts reflective of key metrics, research against the target audience, creative direction, and formats
- Oversee buying and implementation for Social, Programmatic, Search, Video, Display, Rich Media, Ecomm and Other Digital Platforms:
- Buying negotiations
- CE management, which includes CE preparation, alignment with Client, monitoring and updating of CE Tracker, monthly actualization of CEs.
- Create media plans that reflect key metrics, research insight, & creative direction
- Coordination of materials for the campaign. Receive asset requirements from creative agency or brand team leading on to implementation.
- Goal accountability and defined delivery as well as cancellation guarantees
- Weekly media plan reporting and optimization
- Timely post-buy analyses and all billing/payment of invoices
- Coordination with Finance on submission of signed CEs and Certificate of Completion, Encoding of costs onto Pegasus System, and alignment with Finance on invoicing status
- Timely reporting on all digital requirements
- Added value negotiations/recap
- Plan deliveries and proper cascade to partners and interactive agencies of record the following:
- all on-going projects, including timelines, budgets, and invoices
- monitoring of annual digital trends and on-going analysis of online consumer attitudes and behavior
- assist Accounts team in status meetings and reviews with clients and internal teams
- provides directions in acquiring online competitive scans, analyses, and subsequent quarterly updates
- contribute in-depth analysis via presentations and written reports on key online competitor activities
- Accurately manage and track client's budget by providing accurate and timely monthly billing book and accrual reports
- Takes all reasonable precautions to guard against any loss to the client through the failure of suppliers to execute their commitments properly
- Atleast three (3) years expertise in the field of digital media planning and buying
- Able to craft effective media recommendations focused on digital platforms and able to explain this to clients in an understandable/clear manner
- Should be able to guide clients and colleagues in the technical aspects of performance planning and buying
- Able to share learnings from previous campaigns ran/give advice to clients and set benchmarks
- Should work with the team in building on digital client portfolio while ensuring requirements are addressed satisfactorily.