The Corporate Communications Lead is responsible for developing, implementing, and overseeing strategies that foster brand awareness, drive lead generation, and enhance the brand's reputation. The position serves as a crucial link between content creation, digital strategy, and lead generation, ensuring that all efforts are aligned with the company's corporate communication goals. This Corporate Communications Lead requires a strategic thinker with a deep understanding of product marketing, excellent communication skills, and the ability to translate complex technical information into clear, compelling marketing messages. Duties and Responsibilities: Brand Awareness -Develops and implements content strategies across various channels (website, social media, email) to increase brand awareness and website traffic -Crafts compelling press releases and secure placements in top media outlets to boost brand reputation and visibility in collaboration with the PR Consultants -Builds and manages relationships with PR key influencers and partners to amplify our reach -Launches and optimizes digital campaigns to generate qualified leads for our projects -Manages and grows organic and paid social media presence to drive engagement and conversions Lead Generation and Conversion -Manages and optimizes lead generation campaigns to achieve targets across key projects -Implements effective lead nurturing strategies to improve conversion rates -Conducts training sessions on CRM usage and best practices -Designs and implements sales support materials (e.g., lookbooks, training guides) People Management and Project Execution -Leads and motivates a content team to achieve a high turnover efficiency score of 95% -Oversees the execution of OOH (out-of-home) activation campaigns (e.g., banner ads, billboards) Qualifications: -Advertising Management, Business, Communication Arts, Marketing or marketing-related college degree -At least 5 years of experience in digital marketing, public relations, or brand management, preferably real estate -At least 1-year managerial experience -Knowledge on Microsoft Dynamics 365 is a plus -Customer-focused -Strong analytical and problem-solving skills -Highly developed written and verbal communication and numerical skills -Strong appetite for sustainability, creativity, interior design, and/or architecture