Junior Strategist / Copywriter

• Works with Account Managers in interpreting client briefs;
• Develops creative ideas and concepts, often in partnership with the Art Director and the Account Manager;
• Drafts the Communication Strategy including project story and background;
• Presents ideas to colleagues and clients;
• Studies the clients' products and services, its target audience and their competitors' activities;
• Writes clear, persuasive, original copy;
• Provides recommendations of relevant media channels;
• Proofreads copy to check spelling and grammar especially Final Artworks;
• Amends, revises or redevelops adverts or campaigns in response to feedback from the creative director, account team or clients;
• Oversees campaigns through the production stage to final artwork;
• Works on several campaigns at once, sometimes under pressure and often on tight deadlines;
• Keeps up to date knowledge of popular culture and trends for continuous campaign innovation;
• Monitors the effectiveness of advertising campaigns
• Creating copy-based content for social channels and other digital materials
• Responsible for all copy-based outputs regardless of material's nature and format

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