Digital Marketing SpecialistLocation: [Insert Location or “Office-based/Remote/Hybrid”]Employment Type: Full-timeAbout the RoleWe are looking for a results-driven Digital Marketing Specialist to join our growing team. In this role, you will plan, execute, and optimize digital campaigns across multiple channels to build brand awareness, generate leads, and drive measurable business outcomes. This position requires creativity, analytical thinking, and hands-on expertise in digital platforms.Key ResponsibilitiesPlan, execute, and manage digital marketing campaigns across search engines, social media, email, and display networks.Develop and optimize SEO/SEM strategies to increase website traffic and rankings.Manage content creation and distribution across digital platforms to engage audiences and strengthen brand presence.Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and other reporting dashboards.Collaborate with design, sales, and product teams to ensure cohesive marketing strategies and brand consistency.Stay updated with industry trends, algorithm changes, and emerging digital marketing tools/techniques.Optimize paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.) to maximize ROI.Assist in developing and executing marketing automation workflows and email campaigns.RequirementsQualificationsBachelor’s degree in Marketing, Communications, Business, or related field (preferred).Proven experience (2+ years) in digital marketing or related roles.Strong knowledge of SEO, SEM, social media advertising, and email marketing.Proficiency in digital marketing tools such as Google Ads, Google Analytics, Facebook Business Manager, HubSpot, or similar platforms.Excellent content writing and communication skills.Analytical mindset with the ability to interpret data and make data-driven decisions.Creative thinker with strong attention to detail and problem-solving skills.Preferred Skills (Nice to Have)Experience with marketing automation platforms (HubSpot, Marketo, Mailchimp).Knowledge of graphic design tools (Canva, Adobe Creative Suite).Familiarity with video marketing and content creation.BenefitsWhy Join Us?Be part of a dynamic and innovative marketing team.Opportunity to shape and grow digital campaigns that make an impact.Supportive and collaborative work culture.Competitive compensation and growth opportunities.
