Senior Manager - Planning
WPP Media View all jobs
- Manila City, Metro Manila
- Permanent
- Full-time
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Leads the development and management of digital strategy and campaigns.
- Interprets the client's brief and translates this into a clearly defined strategy to achieve business objectives/campaign objectives utilizing the best digital mix looking out for maximum efficiencies and enhance ROI.
- Selects, suggests and evaluates each digital channel, including consultancy on determining and estimating required budget.
- Provides online users' behavior insights, psychographics, usage of the different digital channels, to produce the soundest digital strategy to fulfill business and campaign objectives and to complement or work with other efforts to achieve a full-on 360 campaign pushing a single-minded proposition.
- Client representation of WPP Media's digital arm will be top most.
- Provides online analytical reports relevant to the market when new data and research are available. Manages digital campaign launch and implementation thru:
- Coordination with client/agency and/or third parties in the production of creative materials.
- Coordination with publishers to secure launch dates and inventory for the duration of the campaign.
- Management of display media and social media campaigns
- Management of SEM campaigns
- Overseeing mobile and production related requirements
- Preparation of regular campaign reports
- Preparation of post campaign reports, highlight key points and provide key insights
- Attends and participates in internal and external meetings as required or requested.
- Attends training to develop relevant knowledge, techniques and skills.
- Adheres to Company policies and procedures.
- Performs other duties as may be assigned
- Prepares reports (internal and external) that may be requested from time to time, especially during audits
- Attends and participates in internal and external meetings as required or requested
- Attends training to develop relevant knowledge, techniques and skills.
- Adheres to company policies and procedures